Zeitunglesen macht grad´ keinen Spaß. Entlassungen, Insolvenzen, Gewinnwarnungen. Das kann schon auf´s Gemüt schlagen. Aber so funktioniert es nun mal: “Die Krise ist zu 80 Prozent Psychologie”, sagen Ökonomen. Doch lässt der Konsum wirklich nach? Nicht im Markt betreuter Jugendreisen, behauptet das Reisenetz, der Deutsche Fachverband der Branche. Eine Mitgliederbefragung brachte erstaunlich positive Ergebnisse an den Tag.
Die Stimmung unter den Jugendreiseveranstaltern scheint gut zu sein. Das Geschäftsjahr 2008 wird von allen Befragten nahezu durchgehend als positiv bewertet. Auch für 2009 zeichnen sich steigende Buchungszahlen ab. Wäre dies wirklich der Fall, würde der Gesamtmarkt der betreuten Jugendreisen entgegen der demografischen Entwicklung wachsen, wie auch bereits die Süddeutsche bemerkte.
Lediglich bei der Gewinnerwartung sei die Euphorie etwas gebremst, heißt es in der Pressemitteilung weiter. Hier gehen lediglich 30 Prozent der Befragten von Steigerungen aus. Ob die verbleibenden 70 Prozent jedoch von sinkenden Erlösen ausgehen, bleibt unbeantwortet. Viele, der oftmals kleinen Unternehmen der Branche, bewegen sich am Rande der Rentabilität. Für sie könnte schon ein leichter Einbruch der Gewinne das Aus bedeuten.
Fakt ist, dass auch in Zeiten der allgegenwärtigen Krise am Urlaub der Kinder nicht gekürzt wird. Dies bestätigt auch Branchenprimus RUF Jugendreisen: „Wir sind Krisengewinner“, behauptet Thomas Korbus, Gründer und Geschäftsführer von RUF, in einem Interview mit der fvw. Er begründet das so: Eltern stellten eher größere Investitionen und den eigenen Urlaub zurück. „Die Erfahrung zeigt, dass am Wohl der Kids zuletzt gespart wird.“
Weitere Gründe für die positiven Tendenzen der Branche sieht das Reisenetz in der Entwicklung neuer Reiseangebote, die der Förderung von Lebens- und Berufskompetenz dienen. “Jugendliche wollen im Urlaub nicht mehr nur auf den Putz hauen, sondern sich auch weiterbilden.”, wusste abermals die Süddeutsche zu berichten. Die großen Veranstalter haben dieses Potential schnell erkannt und tragen ihm bereits mit eigenen Katalogen Rechnung.
Ob die positive Stimmung anhält, bleibt abzuwarten. Noch sind nicht alle Buchungen eingegangen und das Kaufverhalten im Jugendreisemarkt ist sicher etwas resistenter, aber auch nicht gänzlich unabhängig von konjunkturellen Schwankungen. Je nach Angebotspalette und Preisstaffelungen werden es einige Anbieter sicher deutlich schwerer haben, als andere.
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