Jugendmarketing & Tourismus im Web 2.0

Die Zielgruppe der jugendlichen Internet- und Mediennutzer stellt Unternehmen aus der Touristik in Marketingfragen, in der Kommunikation und in der Auswahl der Medien vor immer neue Herausforderungen. Unter Beteiligung ausgewiesener Experten veranstaltet die Messe Berlin in Zusammenarbeit mit RUF Jugendreisen am Freitag, dem 12.3.2010 auf der Bühne in der Halle 4.1 eine Beitragsreihe zu einem der Leitthemen der ITB 2010: Social-Media & Markenkommunikation. Ich freue mich, auch zu dieser Veranstaltung einen kleinen Beitrag leisten zu dürfen und wäre über ein volles Haus außerordentlich entzückt.

Aus verschiedenen Blickwinkeln beleuchten die Referenten Strategien und aktuelle Erkenntnisse aus ihrem direkten Marktumfeld und stellen eigene Praxisbeispiele und Modelle vor, von denen touristische Anbieter mit Sicherheit profitieren können. Detaillierte Informationen zu diesem Event finden Sie auch unter XING oder Facebook. Die Teilnahme ist kostenlos.
Hier der Programmablauf:

12:00 Uhr – MTV Networks
Understanding the Market of young adult travellers

Internationaler Musiksender/ Vortrag in Englisch
Albertina Cabal – Director MTV Travel

13:00 Uhr – VZnet Netzwerke Ltd.
Urlaubsthemen der Generation Web 2.0

SchülerVZ/StudiVZ/MeinVZ – Deutschlands größtes Netzwerk für junge Zielgruppen
Stefan B. Müller – Head of Sales

13:30 Uhr – Kruger Media
Kommunikation von Marken

Promoter und Ausrichter von The Dome, T-Mobile-Street-Gigs, Echo-Verleihung etc.
Michael Frohoff – Geschäftsführer

14:00 Uhr – D! Dance Club GmbH
Kundenbindung & Kommunikation

Agentur von Deutschlands bekanntestem Choreographen/ Popstars-Juror etc.
Jean Küsel – Geschäftsführer

14:30 Uhr – RUF Jugendreisen
Best Practice – Social Networks als Werkzeug der Kundenansprache

Deutscher Marktführer für betreute Jugendreisen
Dirk Föste – Leiter Vertrieb & Marketing / Mitglied der Geschäftsleitung

Anschließend: Get-Together am Messestand von RUF Jugendreisen in Halle 4.1/140

17:00 Uhr: XING Meeting der Gruppe „Kinder- und Jugendreisen“
Netzwerktreffen mit vielen Entscheidern aus dem Bereich Kinder- und Jugendreisen, Accommodation, Jugend-Events, Incentives & Events.

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