US-Studie:
Fernsehwerbung macht Kinder dick

Jüngste US-Studien belegen, dass der Konsum von TV-Werbung Kinder dick macht – unabhängig von Geschlecht und Kulturkreis. Beachtenswert ist, dass die Menge des Werbekonsums nur eine untergeordnete Rolle zu spielen scheint. Sicher fördert stundenlanges Fernsehen nicht die körperliche Fitness und somit den Abbau kindlicher Fettpolster, es kommt jedoch eher darauf an, was genau der Nachwuchs schaut, wenn er vor der Mattscheibe sitzt. So stehe laut den Wissenschaftlern der University of California in Los Angeles (UCLA) die Fernsehwerbung für ungesundes Essen nachweislich im direkten Zusammenhang mit dem Übergewicht von Kindern.

Für die Studie wurden im Jahr 1997 die Fernsehgewohnheiten von 3.563 Kindern bis 12 Jahren von ihren Betreuungspersonen detailliert dokumentiert. Eine weitere Erhebung erfolgte 2002. Fazit: Das Konsumieren von werbeintensiven Programmen hing unmittelbar mit einem höheren Body-Mass-Index (BMI) zusammen – auch, wenn Faktoren wie Geschlecht, Alter, ethnische Herkunft, Ausbildung, BMI der Mutter und Schlafdauer der Kinder in die Berechnungen einbezogen wurden. Das Schauen von werbefreien Fernsehsendern oder von DVDs zeigte keinen erkennbaren Zusammenhang mit dem Übergewicht der Kinder.

Die US-Forscher raten deshalb eindringlich dazu, den Nachwuchs von werbedurchsetztem Privatfernsehen fernzuhalten: “Privatfernsehen bringt Kinder dazu, große Mengen solcher Lebensmittel zu verzehren, die sie am wenigsten konsumieren sollten”, erklärt Frederick Zimmerman, Medizinprofessor an der UCLA.

Mit erreichen des fünften Lebensjahres haben Kinder in den USA bereits mehr als 4.000 Werbespots jährlich für Lebensmittel konsumiert, so die Studie weiter. Schon im Alter von zwei Jahren beginnt das durchschnittliche US-Kind mit dem Fernseh- und somit Werbekonsum. Allein an einem typischen Samstagmorgen sähen die Jüngsten alle fünf Minuten einen Food-Spot. Etwa 95 Prozent dieser Spots werben für Lebensmittel mit geringem Nährwert, so die Forscher.

Die US-Ergebnisse sind jedoch nicht direkt auf Deutschland übertragbar. In Amerika gehören Süßwaren, Lebensmittel und Junk-Food zu den am häufigsten beworbenen Produkten im Kinderfernsehen. In Deutschland ist jedoch die Werbung für Spielwaren im Kinder-TV sehr beliebt.


Tags: , , , , , , ,

385 Antworten zu “US-Studie:
Fernsehwerbung macht Kinder dick”

  1. Matthias 16. Mai, 2010 bei 18:33 #

    Hauptsächlich machen die Eltern ihre Kinder dick indem sie sie fünf mal pro Woche zu Mc Donalds, Burger King, KFC, Wendy´s, Pizza Hut usw. schleppen, weil sie keine Ahnung vom Kochen haben. Drei Monate Amerika haben mir ernährungstechnisch echt den Rest gegeben. Man KANN einfach nirgendwo halbwegs gesund essen. LG Matthias

  2. bape outlet 14. Sep, 2023 bei 23:26 #

    An impressive share, I just given this onto a colleague who was doing a little evaluation on this. And he in fact purchased me breakfast because I found it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love reading extra on this topic. If possible, as you develop into expertise, would you mind updating your blog with extra details? It’s extremely helpful for me. Big thumb up for this weblog publish!

  3. yeezy outlet 15. Sep, 2023 bei 11:19 #

    This actually answered my downside, thank you!

  4. hermes birkin 16. Sep, 2023 bei 13:42 #

    very nice post, i definitely love this web site, carry on it

  5. kevin durant shoes 17. Sep, 2023 bei 02:28 #

    Can I simply say what a aid to find someone who truly knows what theyre talking about on the internet. You undoubtedly know how you can bring an issue to light and make it important. Extra folks need to read this and perceive this aspect of the story. I cant imagine youre not more popular because you undoubtedly have the gift.

  6. off white shoes 17. Sep, 2023 bei 15:50 #

    There’s noticeably a bundle to learn about this. I assume you made sure nice points in options also.

  7. stephen curry shoes 18. Sep, 2023 bei 04:14 #

    This is the best blog for anyone who needs to search out out about this topic. You notice a lot its virtually exhausting to argue with you (not that I really would want匟aHa). You undoubtedly put a brand new spin on a subject thats been written about for years. Great stuff, simply great!

  8. off white 18. Sep, 2023 bei 19:55 #

    There are some fascinating points in time on this article but I don抰 know if I see all of them middle to heart. There’s some validity but I’ll take hold opinion till I look into it further. Good article , thanks and we want extra! Added to FeedBurner as well

  9. bape 19. Sep, 2023 bei 08:19 #

    Aw, this was a really nice post. In concept I want to put in writing like this additionally ?taking time and precise effort to make a very good article?however what can I say?I procrastinate alot and under no circumstances seem to get something done.

  10. giannis shoes 19. Sep, 2023 bei 23:56 #

    I抦 impressed, I must say. Actually rarely do I encounter a blog that抯 both educative and entertaining, and let me tell you, you may have hit the nail on the head. Your thought is excellent; the difficulty is something that not sufficient persons are talking intelligently about. I’m very glad that I stumbled throughout this in my seek for one thing regarding this.

  11. supreme 20. Sep, 2023 bei 13:24 #

    Once I originally commented I clicked the -Notify me when new feedback are added- checkbox and now every time a remark is added I get 4 emails with the identical comment. Is there any approach you possibly can remove me from that service? Thanks!

  12. supreme official 21. Sep, 2023 bei 02:59 #

    I抦 impressed, I must say. Really rarely do I encounter a blog that抯 both educative and entertaining, and let me let you know, you will have hit the nail on the head. Your idea is outstanding; the problem is something that not enough persons are speaking intelligently about. I am very joyful that I stumbled across this in my search for something referring to this.

  13. golden goose 21. Sep, 2023 bei 17:14 #

    Would you be interested in exchanging links?

  14. supreme hoodie 22. Sep, 2023 bei 05:30 #

    WONDERFUL Post.thanks for share..more wait .. ?

  15. jordan shoes 22. Sep, 2023 bei 21:14 #

    After research just a few of the blog posts in your website now, and I actually like your means of blogging. I bookmarked it to my bookmark web site listing and can be checking again soon. Pls take a look at my web site as properly and let me know what you think.

  16. hermes birkin 23. Sep, 2023 bei 10:25 #

    Your place is valueble for me. Thanks!?

  17. golden goose mens sale 24. Sep, 2023 bei 09:43 #

    I simply wished to appreciate you once again. I am not sure the things that I would have used without those creative ideas shown by you over my question. It had become a real fearsome dilemma in my position, however , discovering a new specialised way you resolved the issue forced me to jump over joy. Now i am thankful for the guidance and thus pray you comprehend what a powerful job you are always providing teaching the mediocre ones using your blog. I am sure you have never met any of us.

  18. off white jordan 1 24. Sep, 2023 bei 19:28 #

    This actually answered my drawback, thanks!

  19. golden goose usa 25. Sep, 2023 bei 08:23 #

    Would you be enthusiastic about exchanging links?

  20. jordan 26. Sep, 2023 bei 00:34 #

    An attention-grabbing dialogue is value comment. I believe that you need to write extra on this topic, it may not be a taboo subject however typically persons are not enough to speak on such topics. To the next. Cheers

  21. off white shoes 26. Sep, 2023 bei 15:02 #

    I was very happy to find this net-site.I wished to thanks in your time for this wonderful learn!! I undoubtedly having fun with every little little bit of it and I have you bookmarked to take a look at new stuff you weblog post.

  22. bape sta 27. Sep, 2023 bei 04:24 #

    Spot on with this write-up, I actually assume this website needs way more consideration. I抣l probably be once more to learn rather more, thanks for that info.

  23. kyrie 7 27. Sep, 2023 bei 20:20 #

    You made some decent points there. I regarded on the internet for the difficulty and located most people will go along with together with your website.

  24. kevin durant shoes 28. Sep, 2023 bei 08:40 #

    I found your blog website on google and test a number of of your early posts. Continue to keep up the excellent operate. I just additional up your RSS feed to my MSN Information Reader. In search of ahead to reading more from you afterward!?

  25. kd 15 29. Sep, 2023 bei 00:43 #

    Spot on with this write-up, I actually think this web site wants way more consideration. I抣l in all probability be again to read far more, thanks for that info.

  26. hermes outlet online 29. Sep, 2023 bei 14:34 #

    An impressive share, I simply given this onto a colleague who was doing a little evaluation on this. And he in reality purchased me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love reading extra on this topic. If attainable, as you turn into experience, would you thoughts updating your weblog with extra details? It is extremely helpful for me. Massive thumb up for this weblog publish!

  27. cheap jordans 30. Sep, 2023 bei 03:31 #

    Aw, this was a very nice post. In idea I want to put in writing like this additionally ?taking time and precise effort to make a very good article?but what can I say?I procrastinate alot and certainly not seem to get one thing done.

  28. ggdb 30. Sep, 2023 bei 04:19 #

    I needed to compose you that little remark to thank you so much over again just for the magnificent concepts you have shared in this case. It was simply incredibly open-handed of people like you giving unreservedly all many of us could possibly have advertised as an ebook to earn some money on their own, even more so now that you might well have done it in the event you wanted. Those suggestions also worked to provide a good way to be sure that other people have the identical fervor really like my personal own to know the truth many more with regard to this issue. I believe there are a lot more pleasant opportunities in the future for people who look over your blog post.

  29. 9041 30. Sep, 2023 bei 04:51 #

    I lijke reading aan aricle thqt will maske mmen aand
    womenn think. Also, mazny thsnks for allowijng foor mme to
    comment!

  30. bape 30. Sep, 2023 bei 20:24 #

    Your place is valueble for me. Thanks!?

  31. kyrie irving 01. Okt, 2023 bei 08:53 #

    Good day! I simply would like to give an enormous thumbs up for the nice info you have right here on this post. I will probably be coming back to your blog for more soon.

  32. kd 15 02. Okt, 2023 bei 01:24 #

    Would you be taken with exchanging hyperlinks?

  33. bapesta shoes 02. Okt, 2023 bei 15:23 #

    Youre so cool! I dont suppose Ive learn something like this before. So good to seek out somebody with some unique thoughts on this subject. realy thank you for beginning this up. this web site is something that’s wanted on the web, someone with a bit of originality. useful job for bringing something new to the web!

  34. 0163 02. Okt, 2023 bei 15:27 #

    Becauuse thee admiin of tis website iss working, nno uncertainty
    verry qujckly it will bbe well-known, duee tto its quality contents.

  35. supreme clothing 03. Okt, 2023 bei 04:17 #

    you’ve got a fantastic blog here! would you wish to make some invite posts on my blog?

  36. 5725 03. Okt, 2023 bei 18:00 #

    I reqlly ike your blog.. very nce collors & theme.

    Did you makie thhis website yourself or did yoou hire spmeone
    too do it forr you? Plzz answer bacdk aas I’m looking tto desivn my oown bog and would like too fund out whjere u gott
    this from. thanks a lot

  37. fear of god essentials 03. Okt, 2023 bei 20:47 #

    This actually answered my problem, thanks!

  38. curry shoes 04. Okt, 2023 bei 09:35 #

    you’ve an important blog here! would you wish to make some invite posts on my blog?

  39. air jordan 05. Okt, 2023 bei 02:38 #

    Would you be enthusiastic about exchanging hyperlinks?

  40. 3759 05. Okt, 2023 bei 12:09 #

    Hiya! Quick question that’s entiresly offf topic.
    Do you know hhow too mqke youur sute mobile friendly?

    My weblopg looks weird whhen viewing from myy phone 4.
    I’m trfying to fjnd a thme oor plugin thazt mijght bee able
    to fix tgis problem. If you hhave any suggestions, please share.

    Thaqnk you!

  41. michael jordan shoes 06. Okt, 2023 bei 12:33 #

    An attention-grabbing discussion is worth comment. I feel that you must write more on this subject, it might not be a taboo topic but usually people are not sufficient to speak on such topics. To the next. Cheers

  42. kyrie shoes 07. Okt, 2023 bei 03:41 #

    It抯 exhausting to search out educated people on this topic, however you sound like you realize what you抮e talking about! Thanks

  43. Golden Goose 07. Okt, 2023 bei 21:29 #

    An interesting dialogue is worth comment. I believe that you need to write extra on this topic, it might not be a taboo topic however usually individuals are not sufficient to talk on such topics. To the next. Cheers

  44. hermes birkin 08. Okt, 2023 bei 14:10 #

    After I originally commented I clicked the -Notify me when new comments are added- checkbox and now every time a remark is added I get 4 emails with the identical comment. Is there any method you may remove me from that service? Thanks!

  45. fear of god essentials hoodie 09. Okt, 2023 bei 09:03 #

    There is noticeably a bundle to know about this. I assume you made certain good factors in options also.

  46. bape shoes 10. Okt, 2023 bei 03:12 #

    very good post, i certainly love this web site, carry on it

  47. gap yeezy 10. Okt, 2023 bei 21:46 #

    You should participate in a contest for the most effective blogs on the web. I will advocate this web site!

  48. yeezy 11. Okt, 2023 bei 12:52 #

    WONDERFUL Post.thanks for share..extra wait .. ?

  49. golden goose mid star sneakers 12. Okt, 2023 bei 12:52 #

    I and also my friends were taking note of the good solutions located on your web site and immediately came up with a terrible suspicion I had not expressed respect to the web site owner for those tips. All of the ladies are actually as a result stimulated to see them and have now in reality been loving those things. Thank you for being so thoughtful and for selecting such incredible ideas millions of individuals are really eager to discover. My honest apologies for not expressing gratitude to you sooner.

  50. supreme sweatshirt 12. Okt, 2023 bei 18:44 #

    There are definitely lots of particulars like that to take into consideration. That may be a great level to deliver up. I supply the thoughts above as general inspiration but clearly there are questions just like the one you deliver up where crucial thing will be working in honest good faith. I don?t know if greatest practices have emerged round issues like that, but I’m positive that your job is clearly recognized as a good game. Each girls and boys feel the affect of just a moment抯 pleasure, for the remainder of their lives.

Trackbacks/Pingbacks

  1. grandpashabet - 12. Mrz, 2024

    US-Studie: Fernsehwerbung macht Kinder dick | ROXXO…

    http://hotmedia.bg/2021/05/топ-коафьорът-вили-боршукова-нека-се-с/

  2. child porn - 19. Mrz, 2024

    US-Studie: Fernsehwerbung macht Kinder dick | ROXXO…

    http://s789349526.online.de/CSC-LAHR-IONOS/wordpress/?p=41

  3. child porn - 21. Mrz, 2024

    US-Studie: Fernsehwerbung macht Kinder dick | ROXXO…

    https://www.impensado.com.br/2020/05/07/poucas-pessoas-sabem-mas-o-governo-lancou-um-novo-site-para-o-auxilio-emergencial-confira/

  4. child porn - 21. Mrz, 2024

    US-Studie: Fernsehwerbung macht Kinder dick | ROXXO…

    http://comet.iaps.inaf.it/chi-siamo/fototeca-coradini/rpif-interno1-sm/

Hinterlasse einen Kommentar