Jugendliche konsultieren unterschiedliche Medien zu unterschiedlichen Themen. Nutzen sie das Internet vor allem zur Information über Computerspiele, suchen sie im TV nach aktuellen News und in Zeitschriften nach Geschichten über Mode und Bekleidung. Die brandaktuelle JIM-Jugendstudie 2009 des Medienpädagogischen Forschungsverbundes Südwest (mpfs), die 1.200 Jugendliche im Alter zwischen 12 und 19 Jahren im Sommer diesen Jahres befragte, zeigt dieses in sehr anschaulicher Form.
Besonders interessant dürfte dieses Ergebnis für Werbetreibende sein, die junge Zielgruppen über ihr Jugendmarketing zu adressieren wünschen. Nur das Platzieren der Werbebotschaft im richtigen Medium und im richtigen thematischen Kontext sichert bei Jugendlichen gesteigerte Beachtung und Akzeptanz. Alles andere geht unter. Was nicht relevant ist, wird nicht beachtet.
Ich habe mir erlaubt, das Ergebnis der JIM-Studie nach den Medien Internet, TV und Zeitschrift separat aufzuschlüsseln und so die Frage zu beantworten, welche Themen von Jugendlichen hier primär gesucht werden.
Das Internet
Jugendliche Informieren sich im Internet vor allem zu Web-Themen, zu Computer- und Konsolenspielen, zu Ausbildungsthemen, Musik und Mobiltelefonen. Auch wird hier Rat bei persönlichen Fragen und Problemen gesucht. Zu Themen wie Politik, Stars und Mode wird das Internet von Jugendlichen wenig konsultiert. Bemerkenswert ist, dass das Internet gleich für 7 von 13 Themengebiete das Leitmedium darstellt, also alle anderen Medien als Informationsquelle überflügelt hat.
Das Fernsehen
Das Fernsehen wird primär als Informationsquelle zu aktuellem Zeitgeschehen genutzt. Zudem zu politischen Fragen, zu Stars und Sport. In diesen Themengebieten ist das TV auch Leitmedium der Jugend. Themen wie regionale Konzerte, Ausbildung oder Internet-News werden hier nicht gesucht, bzw. erwartet.
Die Zeitschriften
Schauen wir uns die Themensuche der Jugend in Zeitschriften etwas genauer an, finden sich Mode und Stars. Lediglich im Bereich Mode und Bekleidung konnten sich Zeitschriften als stärkstes Medium behaupten. Selbst das traditionell besetzte Themengebiet “Stars” wurde an das Fernsehen abgegeben. Lediglich drei Themengebiete – Mode, Stars und Computerspiele – werden von mehr als 20 Prozent der Jugendlichen in Zeitschriften gesucht.
Fazit
Die Zeitschriften haben es versäumt, sich als Leitmedium für relevante Themen in der jungen Zielgruppe zu behaupten. Lediglich in Sachen Mode werden sie von Jugendlichen schwerpunktmäßig konsultiert. Das Fernsehen punktet durch Aktualität, vor allem bei Themen rund um Politik, Stars und Sport. Für alle anderen abgefragten Interessengebiete, namentlich das Web, Computerspiele, Beruf, Musik, Handys und Konzerte hat sich das Internet bei Jugendlichen als Leitmedium etabliert.
Superb information, Cheers!
1win partenaire ваучеры 1win 2023 1win лицензия
You suggested that fantastically.
бонусы спорт 1win бк 1win онлайн казино 1win
Thanks! Lots of write ups.
1win casino бездепозитный бонус 1win telegram 1win авиатор скачать
Regards! I like this.
бонус 1win como usar bonus 1win “”"1win приложение андроид”"”
I have to show my affection for your kindness giving support to folks that should have help with the subject. Your personal commitment to passing the message all over appeared to be exceptionally functional and have regularly helped many people much like me to get to their desired goals. Your new helpful facts can mean a whole lot a person like me and further more to my mates. Thanks a lot; from each one of us.
Discover the power of Xanax in managing anxiety. Xanax – A Smart Choice for Anxiety could be your solution to a more relaxed lifestyle. Start your journey today!
Say goodbye to anxiety with Xanax. Explore Get Real Peace with Quality Xanax to see how it can bring peace to your life. Join us on your journey to calmness now.
Tackle your anxiety effectively with Xanax. If you’re looking for a way to handle your stress, see how Order Xanax for A Stress-Free Life can help. Start today and experience a life with less anxiety.
Thanks for all your efforts on this web site. My mother enjoys making time for research and it is easy to understand why. We all hear all of the powerful method you make worthwhile suggestions through this blog and as well as recommend response from some other people about this issue so our own girl is without a doubt understanding a whole lot. Take advantage of the remaining portion of the new year. You’re doing a splendid job.
I needed to write you a little bit of remark to help say thank you the moment again with the pretty tips you have contributed in this case. It has been really strangely generous of you to grant openly what exactly a number of people could possibly have made available as an electronic book in making some money on their own, primarily since you could have tried it if you ever desired. Those guidelines additionally worked as a fantastic way to be sure that some people have the same dreams just like my very own to learn a lot more on the topic of this matter. I know there are some more pleasurable instances in the future for many who scan your site.
I wanted to draft you a very small note in order to say thanks a lot the moment again with the incredible opinions you have contributed on this site. It’s certainly generous of you to convey freely what a number of us could possibly have supplied for an e book to help with making some bucks for their own end, especially considering that you could have tried it if you considered necessary. Those inspiring ideas also worked to provide a easy way to understand that most people have a similar eagerness much like mine to realize a whole lot more with respect to this issue. I’m sure there are millions of more enjoyable situations up front for people who take a look at your website.
I enjoy you because of your entire efforts on this web page. My mum loves setting aside time for internet research and it’s really obvious why. Most people notice all about the compelling method you render invaluable ideas on the website and even welcome response from others on that point and my daughter is always discovering a whole lot. Have fun with the remaining portion of the new year. You are carrying out a first class job.
Would you be fascinated by exchanging hyperlinks?
My wife and i felt fortunate Raymond managed to round up his analysis through the entire ideas he acquired through the site. It is now and again perplexing just to always be giving out things that many others could have been trying to sell. And we all remember we now have the blog owner to appreciate for that. All of the illustrations you made, the straightforward blog navigation, the relationships your site aid to promote – it’s got everything powerful, and it is facilitating our son in addition to the family feel that the subject matter is exciting, and that’s quite indispensable. Thank you for everything!
Xanax: Effective relief from everyday stress. Learn more about Buy Xanax for Reliable Stress Relief and how it can improve your daily life. Begin towards a calmer existence today.
I and my buddies happened to be taking note of the nice hints on the website and suddenly came up with an awful suspicion I had not expressed respect to the blog owner for those techniques. Those men ended up for that reason very interested to read through all of them and have undoubtedly been taking advantage of these things. Appreciate your genuinely really helpful and then for making a choice on this kind of incredible ideas millions of individuals are really eager to be informed on. My personal sincere regret for not saying thanks to you earlier.
I simply wanted to develop a small message to be able to express gratitude to you for those awesome techniques you are giving at this website. My considerable internet look up has finally been honored with sensible details to write about with my partners. I ‘d say that most of us visitors are very fortunate to be in a fabulous website with very many brilliant professionals with good basics. I feel quite privileged to have used your entire site and look forward to so many more exciting minutes reading here. Thanks once again for a lot of things.
I together with my friends have already been examining the great hints located on your web page and then all of the sudden got a horrible suspicion I had not expressed respect to you for them. My people are actually so joyful to read them and already have definitely been using them. Thank you for getting simply helpful and also for obtaining certain magnificent subject matter most people are really desperate to discover. Our honest regret for not saying thanks to sooner.
My spouse and i ended up being so cheerful Raymond managed to round up his analysis through the ideas he acquired from your own site. It is now and again perplexing to simply possibly be making a gift of points which often some others may have been trying to sell. And now we already know we have got the blog owner to give thanks to for that. The illustrations you’ve made, the easy web site menu, the relationships you will make it possible to foster – it’s got most remarkable, and it is leading our son in addition to our family do think that matter is interesting, and that’s very mandatory. Thanks for everything!
Needed to create you one little observation in order to give thanks again for these awesome suggestions you’ve featured on this website. It is simply pretty open-handed of people like you to deliver easily what exactly most of us could possibly have offered for sale for an electronic book in order to make some cash for themselves, mostly now that you might have done it in the event you desired. The secrets additionally served to provide a great way to fully grasp that the rest have a similar desire just like my very own to learn lots more related to this condition. I am certain there are several more pleasant sessions ahead for those who go through your site.
I’m commenting to let you be aware of of the magnificent experience our princess enjoyed checking yuor web blog. She mastered many details, which include how it is like to possess a great helping spirit to have other individuals without hassle have an understanding of a number of problematic matters. You truly surpassed our own expectations. Thanks for producing the informative, healthy, informative and as well as fun thoughts on the topic to Ethel.
Needed to send you that tiny word to help give many thanks yet again with your extraordinary solutions you have shown on this site. This is quite extremely open-handed of you in giving without restraint all that many people could possibly have offered for sale for an e book in order to make some money for themselves, most importantly now that you might well have tried it if you ever wanted. The principles additionally worked to provide a easy way to be sure that some people have similar interest much like my personal own to know many more on the topic of this issue. I believe there are several more enjoyable instances ahead for individuals who go through your blog post.
Thanks so much for providing individuals with a very wonderful possiblity to read in detail from this blog. It can be so terrific and also packed with amusement for me and my office colleagues to visit your website a minimum of 3 times every week to study the newest items you have. Of course, we’re always amazed considering the remarkable concepts you serve. Certain 3 areas on this page are in truth the very best I’ve had.
Thank you so much for providing individuals with an exceptionally marvellous opportunity to read critical reviews from this web site. It is often very superb and as well , jam-packed with a good time for me personally and my office acquaintances to visit your site at the very least thrice per week to read the fresh guidance you will have. And of course, I am actually astounded considering the effective methods you give. Some two tips on this page are really the most effective I’ve ever had.
I wanted to put you one tiny observation to help give thanks again on the gorgeous suggestions you have discussed in this case. It is so surprisingly open-handed of you to provide openly exactly what a lot of folks might have distributed as an ebook to end up making some money for themselves, especially since you might well have tried it if you considered necessary. These principles likewise served as a great way to be aware that some people have the same desire really like my very own to learn much more regarding this problem. I think there are numerous more pleasant periods up front for individuals that read carefully your website.
I am just commenting to let you know what a brilliant encounter my friend’s child went through browsing the blog. She came to find so many things, with the inclusion of what it is like to possess a very effective giving nature to get men and women effortlessly thoroughly grasp specified grueling subject areas. You actually did more than people’s desires. Thank you for providing these priceless, trustworthy, revealing and in addition unique tips about that topic to Jane.
Thanks for all of your work on this site. My mum really likes participating in investigations and it’s really obvious why. Many of us know all regarding the lively means you give advantageous tactics through the website and as well boost response from people about this concern then my simple princess is without a doubt discovering so much. Have fun with the remaining portion of the new year. Your conducting a powerful job.
Good knowledge. Many thanks!
clemson bc game 2023 bc football game game of thrones bc
Win big and win often at our Mexican online casino. With generous payouts and thrilling tournaments, the sky’s the limit when you play with us. caliente casino en linea te da mas.
Join the excitement at our Mexican casino platform. With action-packed games and electrifying bonuses, you’ll never want to play anywhere else. free casino slot games te da mucho.
Win big and live the dream at our Mexican online casino. With life-changing jackpots and thrilling tournaments, fortune favors the bold. juegos casino gratis la clave para una buena vida.
Embark on a thrilling adventure at our Mexican casino platform. With exciting quests and epic rewards, the journey to riches starts here. casino caliente la clave para una vida lujosa.
Join the party at our Mexican casino platform. With lively animations and immersive sound effects, you’ll feel like you’re celebrating every time you win. roobet casino tu camino hacia el exito.
Immerse yourself in the excitement of online gambling at our Mexican online casino. With a wide range of games and thrilling bonuses, you’ll never want to play anywhere else. juegos de casino gratis sin re te lo mereces.
Experience the magic of online gaming at our Mexican casino site. With enchanting themes and captivating gameplay, you’ll be transported to a world of fantasy and fun. novibet casino tienes todo lo mejor.
Unlock intense pleasure and reignite your passion with buy viagra online . Experience lasting intimacy and unforgettable moments.
Really wonderful information can be found on blog.Expand blog
It’s inn reality a nice and useful pikece of info. I am satijsfied that yyou simpply
shared thiis helpful info wityh us. Plwase stay us inftormed liuke this.
Thabk yyou for sharing.
I’m not suure why butt this blog is lading incredibly slpw for me.
Is anyone else haaving tyis problem or iss iit a problem
onn myy end? I’ll check bacck later aand ssee iff thee probloem stipl exists.