Der Kampf der Social Networks um die jungen Nutzer wird härter. Nachdem Facebook in den vergangenen Monaten vor allem in Deutschland starkes Wachstum vermelden konnte, scheint SchülerVZ, der bisherige Branchenprimus in der jungen Zielgruppe, kaum schritthalten zu können. Wie die Kollegen von meedia.de berichten, finden vor allem in den jungen Altersklassen starke Wanderbewegungen statt.
Im Vergleich der aktuellen AdPlanner-Reichweiten mit denen des Vergleichsmonats 2009 zeichnet sich folgendes Bild. Die großen Gewinner im Jahresvergleich heißen, wie kaum anders zu erwarten, Facebook und Twitter. Der Traffic auf Facebook.com nahm um stattliche 8,40 Millionen Unique Visitors (+182,6 %) zu, der auf Twitter.com um 2,14 Millionen (+281,6 %).
Die größten Verlierer des vergangenen Jahres heißen SchülerVZ (- 3 Mio./-37 %) , StudiVZ (-2,2 Mio./ -30,9 %) und MySpace (-2,2 Mio./ -40 %). Doch es gab trotz des Facebook-Booms weitere Gewinner. So konnte beispielsweise wer-kennt-wen.de die Besucherzahl um 11,5 Prozent auf 6,8 Millionen steigern.
Die 25 größten Social Networks verzeichnen allerdings nur ein Wachstum von 6,3 Prozent. Die enorme Expansion Facebooks wurde also vor allem auf Kosten der Konkurrenz generiert.
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