Markenauftritte und Produkte sind unter Facebook-Nutzern erstaunlich beliebt. Zu diesem Fazit kommt eine Studie der Performance Marketing Agentur Performics unter 3.000 Social Network Teilnehmern in den USA. Die Studie versuchte zu ermitteln, wie soziale Netze das Leben, die Kommunikation und das Kaufverhalten von Konsumenten beeinflussen. „Die Nutzung von Social Media hat gravierende Veränderungen im Leben der Nutzer hervorgerufen, besonders durch die Möglichkeiten, aktiv miteinander und mit Marken zu kommunizieren.”, so Daina Middleton, CEO von Performics. „Mehr als ein Drittel der Befragten gab an, nach Betrachten einer Anzeige im Social Network eine Suchmaschine genutzt zu haben, um mehr über das Produkt oder das Unternehmen zu erfahren.”
Die Studie berichtet weiter, dass Konsumenten der Präsenz von Marken in Social Networks sehr positiv gegenüberstehen:
50 % der Facebook-Nutzer klicken auf den “Gefällt mir”-Button einer Marke.
37 % sind durch Social Networks auf neue Produkte aufmerksam geworden.
32 % haben Produkte bereits via Social Media an Freunde weiterempfohlen.
32 % der Twitter-Nutzer re-tweeten Informationen von Unternehmen oder Marken.
„Social Networks haben viel zur Entwicklung von reiner Konsumhaltung hin zur lebendigen Interaktion zwischen Marken und Kunden beigetragen.”, so Middleton weiter. „Es ist eine Flut technologiebasierter Weiterempfehlungen und teilhabende Marken sind sehr zufrieden mit ihren Fans.”
Befragt zu Facebook antworteten 90 Prozent der Probanden, dass zumindest einige der Unternehmen und/oder Produkte, deren Fan sie sind hilfreiche und relevante Informationen liefern. Mehr als 30 Prozent antworteten, alleUnternehmen würden dies tun.
„Die Befragten wünschen sich von Unternehmen auf Facebook vor allem mehr druckbare Coupons (49%), Benachrichtigungen über Sonderverkäufe (46%) und Informationen über neue Produkte (35%), was von Branche zu Branche unterschiedlich ausgeprägt ist.”, erläutert Scott Haiges, Vorsitzender von ROI Research.
슈가 러쉬 X마스
“어?” 홍지황제가 팡지판을 바라보며 “왜 저걸 봅니까?”
판다스 포춘
Xie Qian은 웅장하고 장엄한 투우 유니폼을 수여했습니다.
프라그마틱 무료 슬롯
“아니, 볼 수 있어.” 술레이만은 차를 홀짝였다.
가네샤 골드
농작물은 심었지만 맛이 있어야지 맛없으면 알이 있느냐?
I always learn something new from The posts, like discovering new facets of a gem. Thanks for the gems!
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79 슬롯
몇 명의 경비원이 움직이지 않고 그대로 그를 마차로 몰아 넣었습니다.
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돌리고 슬롯
이 궁전은 사람들이 감탄하며 바라볼 큰 일을 할 것입니다.
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슬롯 안전한 사이트
한가로운 몇 명의 한린이 옆에 앉아 낮은 목소리로 무언가를 토론했다.
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파라오 슬롯
이생에서 Ai 가족은 후손에게 나쁜 일이 생길까 봐 정말 끝없는 걱정을 하고 있습니다.
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에그벳300
“이 사람 이름이 뭐죠?” 홍지황제가 채널을 가리켰다.
토스 토토 사이트
이 선철은 국가의 가장 중요한 재료입니다.
토토 꽁 머니 30000
오기 전에 그는 매우 기뻤고 마침내 그는 크고 놀라운 행사를 만들 수 있었습니다.
슬롯 머신 무료
Liu Jian과 다른 사람들은 파란색에서 온 볼트처럼 느껴졌고 마음은 완전히 차가워졌습니다.
lck 토토 사이트
장관들은 내부에서 땀을 많이 흘리는 Fang Jifan을 바라보며 한동안 말문이 막혔습니다.
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크립토 골드
“이건 …”장황은 서둘러서 방금 한 말이 좋았고 말하자마자 바뀌었다.
티티 사이트
그 순간 Tian Jing은 떨면서 땅바닥을 기어다녔습니다.
카지노 슬롯 머신
물론 이것은 Li Chaowen의 노력과 불가분의 관계입니다.
입플 토토 사이트
그런데 곰곰이 생각해보면 이 사람이 정신지체자가 아니라면 어떻게 역사상 반역을 할 수 있겠는가?
Elegant and insightful, you tackle hard to understand issues like you’re dancing through words. Shall we dance some more?
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5 라이온스 메가웨이즈
긴급한 협의 끝에 국가들은 검증된 방법을 제시했습니다.
배트맨 토토 합법
이 Fang Jifan은 … 정말 … 너무 터무니 없습니다.
꽁포 토토
방어 변경이라는 이름으로 Zhu Houzhao는 동행하는 Jinwu Guards를 Dagukou로 옮겼습니다.
프라그마틱 바카라
그리고 모든 수학 문제에는 표준 답이 있습니다.