In diesem Sommer startet eine weltweite Werbekooperation zwischen World Wrestling Entertainment (WWE) und Burger King. Die gemeinsame Kampagne wird in einem Zeitraum von vier bis sechs Wochen in 10.000 Burger King Restaurants in mehr als 30 Ländern durchgeführt. In Großbritannien, Deutschland, Österreich, Italien und der Schweiz werden WWE Superstars wie Triple H, John Cena und der Undertaker auf den Burger King Kids-Menüs zu sehen sein.
Mehr als eine Million etwas seltsam anmutende Sammelfiguren der WWE Superstars werden den Kids-Menüs während der Aktion beigelegt. Jede der Figuren kann die „Entrance Themes“, also die individuelle Kampfmusik der Stars abspielen. Burger King erstellt zudem lokale Werbespots, um die Kampagne während ihrer Dauer im jeweiligen Markt zu unterstützen. Zusätzlich werden in den teilnehmenden Burger King Restaurants Merchandising- und Werbedisplays die Aktion flächendeckend bewerben.
Großveranstaltung der WWE, die bereits seit Jahren auch durch Deutschland touren, sind regelmäßig ausverkauft. Auch die hiesigen Einschaltquoten bei Events wie „Wrestlemania XXVI” oder „Royal Rumble 2010” steigen langsam, aber stetig. Ob das Wrestling, das auch hierzulande große Popularität genießt, nun auch bei werbetreibenden Unternehmen mehr Beachtung findet, bleibt abzuwarten.
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