Unterstützt von der Deutschen Bahn startet der Kindersender von ARD und ZDF am 26. Juli in Bochum die sechste KI.KA Sommertour. Zu sehen sind neben Tom und Jerry zahlreiche Charaktere aus dem KI.KA Programm. Die KI.KA-Moderatoren Singa und Juri sowie Bernd das Brot, Chili das Schaf, Briegel der Busch, präsentieren die Stars der kleinen Zuschauer von “Schloss Einstein” und “Roary, der Rennwagen“, Sandmann, die Maus oder Ernie und Bert.
Begleitend zur Büchnenshow können Produkte der Sponsoren J.M. Inacio, Papstar, Aznar Innova und Güldenpfennig gewonnen werden. Die Tour gastiert neben Bochum auch in Berlin, Nürnberg, Mannheim und Stralsund. Beginn der Veranstaltungen ist um 10.00 Uhr, Ende jeweils um 17.00 Uhr. Der KI.KA versucht mit dieser Veranstaltungsserie dem Erfolgskonzept von Branchenprimus SuperRTL, der TOGGO Tour, paroli zu bieten. Ob simple Nachahmung jedoch zum Erfolg führt, bleibt abzuwarten.
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