Ganze 23,30 € Taschengeld erhalten die rund 5,7 Millionen Kids im Alter zwischen 6 und 13 Jahren durchschnittlich pro Monat. Soviel wie nie zuvor und rund 14 Prozent mehr als noch 2006. Von solchen “Gehaltssteigerungen” kann VERDI nur träumen. Diese und viele weitere Zahlen bescheinigt uns die jüngst erschienene Kids Verbraucher Analyse 2008 des Egmond Ehapa Verlages aus Berlin. Neben vieler guter Nachrichten für Unternehmen, die im Jugendmarketing aktiv sind, gibt die Studie jedoch auch bedenkliche Tendenzen preis. So, in meinen Augen, die Entwicklung des Informationszugangs in diesem Land.
Die Studie sagt uns, dass 69 Prozent der insgesamt 5,73 Millionen Kinder und Jugendlichen inzwischen daheim einen Computer nutzen. 54 Prozent sind online. Vor allem die 10- bis 13-Jährigen (75 Prozent) surfen im Internet. Soweit ist alles gut.
Betrachten wir die Computer-Kids jedoch nach dem Einkommen der Eltern, tut sich eine bedenkliche Schere auf: Nahezu jedes Kind (95 Prozent) aus eher wohlhabenden Familien verwendet einen PC, jedoch nur 67 Prozent aus einkommensschwächeren Haushalten. Bei der Internetnutzung wird diese Tendenz noch deutlicher. Hier sind es nur noch 45 Prozent der ärmeren Kids gegenüber 92 Prozent der reicheren. Also knapp die Hälfte.
Bedenkt man, welche Bedeutung das Internet für Jugendliche besitzt, welche klassischen Medien wie TV, Radio oder Print inzwischen durch das Netz ersetzt werden, ist diese Zahl alarmierend.
Das Internet dient den Kids als Telefon (Skype), Kino (Clipfish), Treffpunkt (SchuelerVZ), Plauderecke (Windows Live Messanger), Radio (surfmusic), Briefkasten (eMail), Lexikon (Wikipedia), Tageszeitung (Bild.de), Fotoalbum (Flickr) oder Ratgeber (Mr. Wong). Auch für die Schule ist das Internet relevant. Hier werden Übungs- und Klassenarbeiten nachgeschlagen, Arbeitsgruppen gebildet, der Schüleraustausch organisiert und Mitschüler zu schwierigen Aufgaben befragt. Im Wesentlichen ist das Internet über die Social Networks aber zentraler Knoten- und Kontaktpunkt der Jugendlichen untereinander. Hier trifft man sich und lernt neue Leute kennen. Das elektronische Jugendzentrum.
Haben rund 50 Prozent der Kids in einkommensschwachen Familien keinen Zugang zu all diesen, absolut wesentlichen Informationsquellen und Kommunikationsplattformen, ist das Entstehen einer Zwei-Bildungs-Gesellschaft nur zu wahrscheinlich. Da es die ohnehin finanzschwächeren Schichten trifft, wird die Schere zwischen Arm und Reich noch deutlich weiter auseinanderklaffen, als bisher.
Die Armen sind wieder die Dummen. Oder umgekehrt.
Wie man es auch dreht und wendet.
Interessanter Ansatz. Wenn dies für das Internet gilt, dann aber auch für Magazine, Bücher, Reisen, Tageszeitungen etc. Auch diese dienen der Weiterbildung und auch diese kosten Geld. Die Armen sind halt immer die Dummen.
lgp
I was very happy to find this internet-site.I wished to thanks to your time for this wonderful learn!! I definitely having fun with each little little bit of it and I’ve you bookmarked to check out new stuff you blog post.
Aw, this was a really nice post. In thought I would like to put in writing like this moreover ?taking time and actual effort to make an excellent article?but what can I say?I procrastinate alot and by no means appear to get something done.
Oh my goodness! an incredible article dude. Thank you Nonetheless I’m experiencing problem with ur rss . Don抰 know why Unable to subscribe to it. Is there anyone getting equivalent rss problem? Anyone who is aware of kindly respond. Thnkx
I found your weblog web site on google and examine a few of your early posts. Proceed to keep up the very good operate. I just extra up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!?
After I initially commented I clicked the -Notify me when new feedback are added- checkbox and now every time a comment is added I get four emails with the same comment. Is there any means you may remove me from that service? Thanks!
A powerful share, I just given this onto a colleague who was doing a little bit evaluation on this. And he in fact bought me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love studying more on this topic. If doable, as you become experience, would you thoughts updating your weblog with extra details? It is highly useful for me. Big thumb up for this weblog put up!
After research a number of of the blog posts on your web site now, and I really like your method of blogging. I bookmarked it to my bookmark website record and will probably be checking back soon. Pls take a look at my website online as properly and let me know what you think.
You made some respectable factors there. I appeared on the web for the difficulty and found most individuals will go along with with your website.
Oh my goodness! an amazing article dude. Thank you However I am experiencing situation with ur rss . Don抰 know why Unable to subscribe to it. Is there anybody getting similar rss downside? Anyone who knows kindly respond. Thnkx
I definitely wanted to type a brief message to be able to express gratitude to you for the amazing steps you are giving on this website. My particularly long internet search has now been recognized with professional tips to go over with my family and friends. I would admit that we visitors actually are very much endowed to dwell in a fabulous network with many wonderful individuals with helpful tricks. I feel quite privileged to have seen your entire web site and look forward to some more thrilling times reading here. Thanks once again for everything.
The following time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I mean, I know it was my option to read, but I truly thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about one thing that you could repair when you werent too busy searching for attention.
Can I just say what a relief to find somebody who actually knows what theyre speaking about on the internet. You positively know the best way to bring a difficulty to mild and make it important. More folks need to read this and understand this facet of the story. I cant believe youre not more in style since you definitely have the gift.
It抯 onerous to find educated people on this subject, but you sound like you already know what you抮e talking about! Thanks
Oh my goodness! an incredible article dude. Thanks Nonetheless I am experiencing concern with ur rss . Don抰 know why Unable to subscribe to it. Is there anyone getting similar rss problem? Anybody who knows kindly respond. Thnkx
Nice post. I study one thing more difficult on different blogs everyday. It is going to all the time be stimulating to learn content from different writers and follow slightly one thing from their store. I抎 desire to use some with the content material on my blog whether or not you don抰 mind. Natually I抣l offer you a link on your net blog. Thanks for sharing.
Would you be eager about exchanging links?
You made some first rate factors there. I regarded on the web for the issue and found most individuals will go along with with your website.
An impressive share, I simply given this onto a colleague who was doing somewhat evaluation on this. And he in truth purchased me breakfast because I discovered it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to debate this, I really feel strongly about it and love studying extra on this topic. If potential, as you change into expertise, would you mind updating your weblog with more details? It is highly useful for me. Huge thumb up for this blog submit!
This site is really a stroll-via for the entire info you needed about this and didn抰 know who to ask. Glimpse here, and you抣l undoubtedly uncover it.
I have to show some thanks to this writer for rescuing me from this dilemma. As a result of looking out through the search engines and obtaining techniques which were not pleasant, I thought my life was gone. Existing without the solutions to the issues you have solved by means of the guideline is a critical case, as well as the ones that could have adversely affected my career if I hadn’t discovered your web site. Your main ability and kindness in maneuvering all the things was priceless. I don’t know what I would have done if I hadn’t discovered such a subject like this. It’s possible to at this time look forward to my future. Thanks for your time very much for this skilled and sensible help. I will not be reluctant to refer your web site to anybody who wants and needs guidelines on this situation.
you have an incredible blog here! would you prefer to make some invite posts on my blog?
The subsequent time I read a blog, I hope that it doesnt disappoint me as a lot as this one. I imply, I do know it was my option to read, however I actually thought youd have something interesting to say. All I hear is a bunch of whining about one thing that you may repair in case you werent too busy searching for attention.
There are certainly a variety of details like that to take into consideration. That could be a great level to bring up. I supply the ideas above as general inspiration but clearly there are questions like the one you bring up where an important thing will probably be working in trustworthy good faith. I don?t know if best practices have emerged round issues like that, however I’m positive that your job is clearly recognized as a fair game. Both girls and boys really feel the impression of only a second抯 pleasure, for the rest of their lives.
This web page is mostly a stroll-by way of for all of the info you needed about this and didn抰 know who to ask. Glimpse right here, and you抣l undoubtedly discover it.
Youre so cool! I dont suppose Ive learn anything like this before. So good to seek out any person with some authentic thoughts on this subject. realy thank you for starting this up. this web site is one thing that’s needed on the net, somebody with just a little originality. useful job for bringing something new to the web!
Aw, this was a very nice post. In idea I would like to put in writing like this additionally ?taking time and actual effort to make an excellent article?however what can I say?I procrastinate alot and by no means seem to get one thing done.
This web page is really a walk-through for all of the info you wanted about this and didn抰 know who to ask. Glimpse here, and also you抣l undoubtedly discover it.
I’m typically to blogging and i actually recognize your content. The article has really peaks my interest. I am going to bookmark your web site and keep checking for brand spanking new information.
I was recommended this wweb site through my cousin. I am nnot positive whether his sunmit is written via himm aas no
onee else realize suc certain approximately mmy problem.
You’re incredible! Thanks!
It抯 arduous to seek out educated people on this topic, however you sound like you understand what you抮e talking about! Thanks
WONDERFUL Post.thanks for share..more wait .. ?
This is the right weblog for anybody who desires to find out about this topic. You notice a lot its almost laborious to argue with you (not that I actually would want匟aHa). You undoubtedly put a brand new spin on a subject thats been written about for years. Nice stuff, simply nice!
Hi, I thijnk your blog might be having browser
compatibility issues. When I look at your bblog site iin Firefox, itt looks fine but whsn opening in Internet Explorer, it haas
some overlapping. I jusst wanted too give you a quick heaes up!
Othrr then that, exfellent blog!
It抯 onerous to seek out knowledgeable people on this topic, however you sound like you understand what you抮e talking about! Thanks
After I initially commented I clicked the -Notify me when new feedback are added- checkbox and now every time a remark is added I get four emails with the same comment. Is there any approach you can remove me from that service? Thanks!
After research a couple of of the blog posts in your website now, and I truly like your manner of blogging. I bookmarked it to my bookmark website checklist and will probably be checking back soon. Pls take a look at my site as nicely and let me know what you think.
There are certainly a whole lot of particulars like that to take into consideration. That is a nice point to deliver up. I supply the ideas above as basic inspiration however clearly there are questions just like the one you carry up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged round issues like that, however I am certain that your job is clearly recognized as a good game. Both girls and boys feel the influence of only a second抯 pleasure, for the remainder of their lives.
I was more than happy to find this web-site.I needed to thanks in your time for this wonderful read!! I positively having fun with every little bit of it and I’ve you bookmarked to check out new stuff you blog post.
When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a remark is added I get four emails with the identical comment. Is there any manner you possibly can remove me from that service? Thanks!
I am typically to running a blog and i actually recognize your content. The article has really peaks my interest. I am going to bookmark your web site and keep checking for brand new information.
I’m typically to running a blog and i really admire your content. The article has actually peaks my interest. I’m going to bookmark your website and keep checking for brand new information.
Would you be thinking about exchanging hyperlinks?
Oh my goodness! a tremendous article dude. Thanks However I’m experiencing issue with ur rss . Don抰 know why Unable to subscribe to it. Is there anybody getting an identical rss drawback? Anybody who is aware of kindly respond. Thnkx
The next time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I mean, I do know it was my choice to read, however I truly thought youd have one thing fascinating to say. All I hear is a bunch of whining about one thing that you may fix in case you werent too busy in search of attention.
An interesting dialogue is worth comment. I feel that you should write more on this topic, it may not be a taboo subject however usually persons are not sufficient to talk on such topics. To the next. Cheers
Hi there! I simply want to give a huge thumbs up for the great info you have right here on this post. I will probably be coming again to your blog for extra soon.
Can I simply say what a relief to seek out somebody who truly is aware of what theyre speaking about on the internet. You undoubtedly know how one can convey an issue to mild and make it important. Extra people have to learn this and understand this side of the story. I cant consider youre not more common because you undoubtedly have the gift.
Needed to create you that very small remark to be able to thank you once again for all the precious methods you’ve provided at this time. This is certainly wonderfully open-handed with you to provide unhampered precisely what many individuals would’ve made available as an ebook to generate some cash on their own, most notably now that you might well have tried it in the event you wanted. Those thoughts as well acted to provide a fantastic way to be aware that other individuals have similar dreams similar to mine to know a little more with respect to this condition. I am sure there are numerous more enjoyable instances ahead for folks who browse through your blog post.
After examine a couple of of the blog posts in your web site now, and I really like your manner of blogging. I bookmarked it to my bookmark website listing and will probably be checking back soon. Pls try my web site as effectively and let me know what you think.