Das Medium Fernsehen wird unter Jugendlichen zunehmend vom PC verdrängt. Das ist nichts wirklich Neues. Interessant ist allerdings, dass selbst klassische Fernsehformate von Jugendlichen zunehmend lieber im Internet konsumiert werden, als vor der Mattscheibe. Die Mehrzahl der Jugendlichen sehen bereits im Internet fern, berichtet eine repräsentative Umfrage des Bielefelder Institutes TNS Emnid, die im Auftrag der Zeitschrift “Tomorrow” erstellt wurde
1.116 Internet-Nutzer wurden bereits im September explizit nach Ihrem Fernsehverhalten befragt. 70 Prozent der deutschen Schüler sehen nach eigenen Angaben bereits über das Internet fern, bzw. betrachten dort Filme und Videos. 14 Prozent gaben an, dies sogar täglich zu tun, 45 Prozent mindestens einmal pro Woche.
Eine Unterscheidung zwischen “fernsehen” und “Videos ansehen” dürfte in diesem Zusammenhang selbst für die Befragten schwierig gewesen sin, da populäre Jugend-Formate wie “Das Supertalent” oder “Deutschland sucht den Superstar” längst eigene Kanäle in Videoportalen besitzen, in denen die neuesten Folgen umgehend verfügbar gemacht werden. Die Videoplattform selbst, in diesem Falle Clipfish, wurde von RTL eigens zu diesem Zweck geschaffen.
Wie die folgende Grafik deutschsprachiger Nutzer zeigt, konnte sich trotz aller Anstrengungen bisher kein Videoportal gegen Branchenprimus YouTube durchsetzen.
Videoportale im Vergleich
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