“Das Programm der ARD ist für junge Zuschauer ungefähr so attraktiv wie Blasentee und Treppenlifter”, so beginnt ein wunderbarer Artikel im STERN, den ich Ihnen, werte Freunde des Jugendmarketings, über den Jahreswechsel wärmstens ans Herz legen möchte. Redakteur Alexander Kühn, im Hause seit jeher für das TV-Geschehen zuständig, nimmt die verzweifelten Anstrengungen der öffentlich-rechtlichen Anstalten zur Gewinnung eines jüngeren Publikums unter die Lupe. Ein Thema, welches auch hier bisweilen Beachtung findet. Prädikat: Lesenswert.
89 Antworten zu ““Bruce im Ersten, das war wie Disco im Altersheim …””
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Deutsche Kids im Wrestling-Fieber
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Vorsicht bei Jugendreisen:
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Kaum passive Nutzer in Social Networks
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