Der Egmont Ehapa Verlag veröffentlicht ab kommendem Januar das “Was-ist-Was” Magazin und übernimmt zeitgleich die Vermarktung der gleichnamigen Internetplattform. Mit mehr als 125 Büchern, über 60 Hörspielen, zahlreichen DVDs und einer eigenen TV-Serie gehört “Was-ist-Was” zweifellos zu den traditionsreichsten und glaubwürdigsten Kindermarken. Es gibt wohl kaum ein verwaistes Jugendzimmer, in dem nicht ein Band wie “Die Sterne“, “Unser Körper” oder “Dinosaurier” die Regale ziert.
Das neue Magazin richtet sich an 6- bis 11-jährige Kids und wir im zweimonatlichen Turnus erscheinen. Die Druckauflage wird mit 100.000 Exemplaren beziffert, der Copypreis mit stolzen 2,80 €.
Sanya Saydo, Chefredakteurin bei Egmont Ehapa, zum inhaltlichen Konzept des Heftes: „ … Neben den für die junge Zielgruppe typischen Wissensgebieten wie Geschichte, Tiere, Technik und Sport scheuen wir uns nicht, auch „schwierige“ Themen im Heft anzusprechen. Dies können gesellschaftspolitisch relevante Themen wie z.B. Aids oder Rassismus sein.“
Gleichzeitig übernehmen die Berliner die Vermarktung der Internetplattform wasistwas.de. Die Seite ist seit September 2000 online und erhielt bereits zahlreiche Auszeichnungen. Die Anzahl der Besucher beträgt laut eigenen Angaben im Monat über 250.000 Kinder.
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