Die Talfahrt verlangsamt sich augenscheinlich. Die deutschen Jugendzeitschriften konnten laut IVW 4/2008 punktuell den Abwärtstrend stoppen. Angeblich. Von wenigen Ausnahmen abgesehen, mussten die Jugendhefte jedoch abermals drastische Absatzeinbrüche verzeichnen. Und selbst diese Ausnahmen geben Anlass zum Zweifel an der schrittweisen Gesundung der Zunft. Werfen wir einen Blick auf´s Detail:
Der selbst ernannte ehemalige Branchenprimus “Spiesser” konnte sich zwar auf hohem Niveau etablieren, hat die magische, selbst gesteckte Grenze von einer Million Heften jedoch knapp verpasst. Der “Spiesser” ist kostenlos, finanziert sich genau wie der “Abiturient” aus Werbeeinnahmen. Dieser konnte im Vergleich zum Vorjahr seine Auflage um 130.000 Exemplare steigern. Bereits zum dritten Quartal 2008 hat der Verlag die Druckauflage auf (nach eigenen Angaben) 180.000 Hefte aufgestockt. Bei allen frei verbreiteten Titeln fehlt mir jedoch deutlich der Glaube an die wirkliche Durchdringung in der Zielgruppe.
Der stärkste Kauftitel, die “Bravo“, konnte ebenfalls um 7,5 Prozent zulegen. Hier muss sicherlich genauer betrachtet werden, wo genau dieser Zuwachs herrührt. Auffällig in den vergangenen Quartalen war neben einer ständigen Abnahme der Abonnentenzahlen auch der starke Anstieg der Auslandsauslieferungen. All dies deutet erst einmal nicht auf eine steigende Leserzahl in Deutschland hin. Gleiches gilt übrigens für die “Bravo Girl”, ebenfalls aus dem Bauer Verlag, die ihre Auslandsverbreitung schon zum dritten Quartal 2008 um 42 Prozent erhöht hat.
Alle anderen etablierten Jugendtitel wie “Popcorn“, “Mädchen” oder “Top of the Pops” mussten weitere, teils schwerwiegende Rückschläge hinnehmen. Allen vorweg das “GZSZ Magazin“, dass sich im Vorjahresvergleich von nahezu der Hälfte der Leser verabschieden musste.
Nach meiner bescheidenen Meinung scheint sich der Markt, im Gegensatz zur viel publizierten “Wende” keineswegs zu erholen. Alle signifikanten Auflagenzuwächse wurden von frei verbreiteten Titeln durch simple Erhöhung der Druckauflagen erzielt postuliert. Die zu den weniger Gewinnern zählende, neue “YEAH!” (auch Bauer) hat sich mit rund 35 Prozent Remittenden (IVW 3/2008) noch längst nicht etabliert. Traditionstitel, die eine erhöhte Leser-Blatt-Bindung vermuten lassen, verlieren weiter deutlich an Auflage. Beunruhigende Zeichen, die eher auf ein Schönfärben der weiterhin äußerst dramatischen Situation hindeuten.
Hier die Auflagen im Detail:
I抦 impressed, I have to say. Actually not often do I encounter a blog that抯 each educative and entertaining, and let me inform you, you’ve gotten hit the nail on the head. Your concept is outstanding; the issue is one thing that not enough individuals are talking intelligently about. I’m very comfortable that I stumbled throughout this in my search for one thing referring to this.
WONDERFUL Post.thanks for share..more wait .. ?
order accutane 10mg online cheap buy generic zithromax for sale buy zithromax generic
The subsequent time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I do know it was my option to read, however I really thought youd have something attention-grabbing to say. All I hear is a bunch of whining about one thing that you might repair in the event you werent too busy looking for attention.
It抯 hard to find educated people on this topic, but you sound like you recognize what you抮e speaking about! Thanks
Your house is valueble for me. Thanks!?
azithromycin tablet buy omnacortil 5mg generic order gabapentin 100mg online
I抎 have to examine with you here. Which isn’t one thing I usually do! I get pleasure from studying a put up that will make individuals think. Additionally, thanks for permitting me to comment!
you will have a great weblog here! would you like to make some invite posts on my weblog?
I would like to express appreciation to you for bailing me out of this dilemma. Because of looking out through the world-wide-web and seeing methods which were not powerful, I figured my entire life was gone. Existing without the presence of strategies to the difficulties you have sorted out as a result of your good website is a critical case, and the kind which could have in a wrong way damaged my entire career if I had not noticed your web page. The ability and kindness in dealing with every item was valuable. I am not sure what I would’ve done if I hadn’t discovered such a subject like this. It’s possible to at this point look forward to my future. Thanks for your time so much for your reliable and amazing help. I won’t hesitate to endorse the blog to any individual who desires guidelines on this subject.
Oh my goodness! a tremendous article dude. Thank you Nonetheless I am experiencing challenge with ur rss . Don抰 know why Unable to subscribe to it. Is there anybody getting equivalent rss problem? Anybody who knows kindly respond. Thnkx
blackjack free free casino buy generic lasix
order generic pantoprazole 40mg how to get pyridium without a prescription order phenazopyridine online cheap
After examine a couple of of the blog posts in your web site now, and I really like your approach of blogging. I bookmarked it to my bookmark web site listing and will probably be checking again soon. Pls try my website online as well and let me know what you think.
It抯 laborious to search out educated people on this topic, however you sound like you know what you抮e talking about! Thanks
card games online order doxycycline for sale order ventolin inhalator
I抎 must check with you here. Which isn’t one thing I often do! I get pleasure from reading a put up that can make people think. Additionally, thanks for permitting me to remark!
The next time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my option to learn, but I truly thought youd have one thing interesting to say. All I hear is a bunch of whining about one thing that you could possibly fix when you werent too busy searching for attention.
you’ve an amazing blog here! would you prefer to make some invite posts on my blog?
Hi too all, tthe contents present at thks webb
sie are inn fact awesome for peple knowledge, well, keepp upp thhe good workk fellows.
Hello friends, its fantastic paragraph concernig teachingand fully explained, keesp it uup all the
time.
buy amantadine pill symmetrel 100mg pills buy generic avlosulfon online
quick hits free online slots free roulette buy ivermectin 12mg
It抯 exhausting to search out educated people on this matter, but you sound like you realize what you抮e talking about! Thanks
Would you be focused on exchanging hyperlinks?
My wife and i got absolutely comfortable that Emmanuel could do his web research via the ideas he received out of the site. It’s not at all simplistic just to find yourself giving out tips and hints which usually most people have been trying to sell. Therefore we keep in mind we now have you to be grateful to because of that. Most of the explanations you have made, the easy blog navigation, the relationships your site give support to promote – it is most astounding, and it’s assisting our son and our family reckon that that idea is awesome, which is certainly exceptionally indispensable. Many thanks for the whole thing!
Aw, this was a really nice post. In concept I want to put in writing like this additionally ?taking time and precise effort to make a very good article?but what can I say?I procrastinate alot and on no account seem to get something done.
poker online for money order generic levothyroxine buy levothyroxine online cheap
I抦 impressed, I need to say. Really hardly ever do I encounter a weblog that抯 both educative and entertaining, and let me let you know, you may have hit the nail on the head. Your thought is outstanding; the issue is something that not sufficient individuals are speaking intelligently about. I am very glad that I stumbled across this in my seek for one thing relating to this.
methylprednisolone 4 mg over counter order aristocort without prescription order aristocort without prescription
clomiphene 50mg brand imuran for sale cheap azathioprine
Can I simply say what a relief to search out somebody who actually is aware of what theyre speaking about on the internet. You definitely know the right way to convey a difficulty to gentle and make it important. More people must read this and perceive this aspect of the story. I cant consider youre not more common since you positively have the gift.
Aw, tthis waas ann incredibly glod post.
Taking thhe tjme and actual effort to create a really goid article… butt
whqt caan I say… I procraastinate a loot andd don’t
seem too gett nealy anything done.
You need to take pazrt in a contst forr onee of thee ggreatest blgs
oon thee net. I’mgoing tto higghly recommend thhis blog!
You made some decent points there. I looked on the web for the problem and located most individuals will go together with together with your website.
Heyya i am for the first time here. I found this board aand I find It reallky useful & it helped mme out a lot.
I hope tto give something back andd aiid others lijke you helped me.
Wow, this poat is pleasant, myy sister iis analyzinjg
uch things, therefofe I am goin tto inform her.
I’m gone tto sayy tto mmy littlee brother, that he should also go to seee this blog onn rdgular basis too obtain updated frm most recennt news.
buy levitra 20mg without prescription vardenafil 20mg cost tizanidine 2mg usa
This actually answered my drawback, thank you!
order aceon 4mg generic order aceon sale order allegra 120mg for sale
An impressive share, I just given this onto a colleague who was doing slightly analysis on this. And he the truth is bought me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to debate this, I really feel strongly about it and love studying extra on this topic. If potential, as you turn into experience, would you mind updating your weblog with extra details? It is highly helpful for me. Big thumb up for this blog post!
A powerful share, I just given this onto a colleague who was doing somewhat evaluation on this. And he actually bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to debate this, I feel strongly about it and love studying extra on this topic. If potential, as you grow to be experience, would you thoughts updating your weblog with more particulars? It is extremely useful for me. Huge thumb up for this weblog put up!
dilantin 100mg sale flexeril pills oxybutynin 5mg over the counter
There are some fascinating cut-off dates in this article however I don抰 know if I see all of them middle to heart. There’s some validity however I’ll take maintain opinion until I look into it further. Good article , thanks and we want extra! Added to FeedBurner as well
Nice post. I be taught something more challenging on totally different blogs everyday. It should all the time be stimulating to learn content material from other writers and practice a little bit something from their store. I抎 prefer to use some with the content material on my weblog whether you don抰 mind. Natually I抣l offer you a link on your web blog. Thanks for sharing.
order loratadine 10mg online cheap order generic altace 5mg order dapoxetine 60mg sale
I am usually to running a blog and i actually respect your content. The article has actually peaks my interest. I am going to bookmark your website and hold checking for brand new information.
baclofen 10mg drug endep 10mg for sale toradol canada
This site is known as a walk-by means of for the entire info you wanted about this and didn抰 know who to ask. Glimpse right here, and also you抣l undoubtedly discover it.