Selbst gute Produkte oder Dienstleistungen und ein perfekter Vertrieb reichen bei verschärften Wettbewerbsverhältnissen schon lange nicht mehr aus, um als Unternehmen langfristig erfolgreich zu sein. Wer Erfolg im Markt haben will, muss vielmehr ein hohes Maß an Wettbewerbsbeobachtung mit einem Maximum an Kundenorientierung verbinden. Dies leistet ein professionelles Marketingmanagement. Es übernimmt die Planung, setzt Ziele, leitet konkrete Aktionen und Programme ab und kontrolliert zusätzlich deren Wirksamkeit.
Auf der Fachtagung „Innovative Marketingstrategien zur Steigerung des Wettbewerbserfolgs“ der Fachhochschule des Mittelstands (FHM) demonstrieren Referenten namhafter Unternehmen ihre Strategien und zeigen Möglichkeiten auf, den Unternehmenserfolg nachhaltig zu steigern. Zu hören sind Vertreter der Unternehmen Dr. Oetker, Pott´s Brauerei, audio media service , Hettich Holding und RUF Jugendreisen.
Ich freue mich außerordentlich, mit dem Thema “Effiiziente Online-Strategien für junge Zielgruppen” ebenfalls in den erlauchten Kreis der Referenten aufgenommen worden zu sein. Aufgrund der zahlreichen praktischen Anwendungsbeispiele und Erfahrungsberichte verspricht diese Veranstaltung interessante Blickwinkel und neue Erkenntnisse zu eröffnen. Die Anmeldung erfolgt direkt über die Fachhochschule des Mittelstands. Ich kann diese Fachtagung nur wärmstens empfehlen und würde mich über ein ausverkauftes Haus außerordentlich freuen.
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