Der letzte Versuch? Popcorn erhält Facelift!

Wie Axel Springer Mediahouse treuen Anzeigenkunden gestern mitteilte, soll das Jugendmagazin “Popcorn” mit der Auflage 4/2009 ein umfangreiches Facelift erhalten. Alle Rubriken sollen überarbeitet, das gesamte Auftreten frecher werden. Neue redaktionelle Inhalte wie das “Fan Forum” oder “Crazy Star Fun” sollen das Konzept ergänzen. Ein letztes Aufbäumen? Die Zahlen sprechen für sich.

Axel Springer Mediahouse reagiert mit diesem Facelift auf die mehr als bedenkliche Auflagenentwicklung der vergangenen Jahre. Verzeichnete die Popcorn noch im Quartal 4/2005 ordentliche 333.000 verkaufte Exemplare, waren im vergangenen Q4/2008 nur noch bescheidene 154.000 (ivw).

“Entsprechend den Bedürfnissen der 12- bis 17-jährigen Leserinnen und Leser werden die Stories emotionaler, direkter, der Spaßfaktor noch einmal erhöht. Damit tragen wir der aktuellen Entwicklung auf dem Jugendmarkt Rechnung.” heißt es weiter in der Kundenmitteilung. Der hier zitierte Jugendmarkt gebietet aber auch, dass sich die Interessen der “12- bis 17-jährigen Leserinnen und Leser” kaum vereinigen lassen.

Jugendliche durchlaufen in diesem Alter gleich mehrere äußerst divergente Lebensphasen, die eine gemeinsame Ansprache nahezu unmöglich machen. Fragen Sie ihre 17-jährige Tochter doch einmal, was sie mit dem 12-jährigen Nachbarsjungen gemeinsam hat. Selbst beim 15-jährigen werden sie wenig finden. Schon die unlängst eingestellten Magazine “YAM” und “Sugar” mussten sich diesem Phänomen ergeben.

Aus diesem Grund verlieren die Jugendzeitschriften beständig ihre ältere Leserschaft. Das durchschnittliche Leseralter der Bravo, die sich übrigens auch in der Altersklasse zwischen 12 und 17 Jahren positioniert, dürfte inzwischen bei ca. 13 Jahren liegen. Sobald das Internet die Jugend in seinen Bann zieht, geht sie den Zeitschriften verloren. Der Gattungsbegriff “Jugendzeitschrift” müsste langsam hinterfragt werden.

Wird das Facelift die Wende bringen? Eher nicht. Herkömmliche Jugendzeitschriften haben im Internetzeitalter ihre Berechtigung verloren. Konnten sie vor Jahren noch vor allem durch Aktualität punkten, ist ihnen das Internet inzwischen um Längen voraus. Letztendlich entscheidet auch der Anzeigenverkauf über das Schicksal der Popcorn. Doch die Industrie muss dort sein, wo der Kunde ist. Welcher halbwegs wache Mediaplaner investiert auch nur 13.650 € in eine 1/1 Anzeige, wenn man bedenkt, was sich mit diesem Geld durch SEO, SEM oder in Social Networks in der Zielgruppe inzwischen erreichen lässt.

Tags: , , , , , , , ,

85 Antworten zu “Der letzte Versuch? Popcorn erhält Facelift!”

  1. bape outlet 14. Okt, 2023 bei 14:51 #

    I was very pleased to search out this web-site.I needed to thanks in your time for this wonderful learn!! I undoubtedly enjoying every little bit of it and I’ve you bookmarked to check out new stuff you blog post.

  2. gap yeezy 15. Okt, 2023 bei 10:53 #

    very nice publish, i actually love this web site, carry on it

  3. kevin durant shoes 16. Okt, 2023 bei 04:35 #

    Oh my goodness! an amazing article dude. Thank you However I am experiencing challenge with ur rss . Don抰 know why Unable to subscribe to it. Is there anyone getting identical rss downside? Anyone who knows kindly respond. Thnkx

  4. jordan shoes 16. Okt, 2023 bei 23:42 #

    I’m usually to running a blog and i actually recognize your content. The article has really peaks my interest. I’m going to bookmark your website and preserve checking for brand new information.

  5. kyrie irving shoes 17. Okt, 2023 bei 17:24 #

    WONDERFUL Post.thanks for share..extra wait .. ?

  6. kyrie irving 18. Okt, 2023 bei 10:35 #

    You made some respectable factors there. I appeared on the internet for the issue and located most people will associate with along with your website.

  7. fear of god essentials hoodie 19. Okt, 2023 bei 02:05 #

    You need to take part in a contest for among the finest blogs on the web. I’ll advocate this website!

  8. ggdb 19. Okt, 2023 bei 20:58 #

    Nice post. I learn one thing more difficult on totally different blogs everyday. It will at all times be stimulating to read content material from different writers and apply just a little something from their store. I抎 desire to make use of some with the content on my blog whether you don抰 mind. Natually I抣l give you a link on your web blog. Thanks for sharing.

  9. off white outlet 20. Okt, 2023 bei 11:41 #

    The next time I learn a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I do know it was my choice to learn, however I actually thought youd have something fascinating to say. All I hear is a bunch of whining about one thing that you may fix for those who werent too busy in search of attention.

  10. yeezy 21. Okt, 2023 bei 02:55 #

    WONDERFUL Post.thanks for share..extra wait .. ?

  11. yeezy outlet 22. Okt, 2023 bei 03:03 #

    I’m often to blogging and i actually appreciate your content. The article has really peaks my interest. I’m going to bookmark your website and keep checking for brand new information.

  12. kd 15 23. Okt, 2023 bei 05:48 #

    There are some interesting closing dates on this article however I don抰 know if I see all of them heart to heart. There may be some validity however I’ll take maintain opinion till I look into it further. Good article , thanks and we would like more! Added to FeedBurner as properly

  13. steph curry shoes 24. Okt, 2023 bei 12:08 #

    This really answered my drawback, thanks!

  14. golden goose 25. Okt, 2023 bei 21:13 #

    Spot on with this write-up, I really think this web site wants far more consideration. I抣l probably be once more to read way more, thanks for that info.

  15. off white hoodie 21. Nov, 2023 bei 00:28 #

    I am also writing to let you know of the wonderful experience my friend’s daughter enjoyed viewing your web page. She picked up a wide variety of pieces, including what it is like to possess an amazing coaching mood to let many people just know just exactly specified impossible topics. You undoubtedly surpassed her expectations. Many thanks for displaying those necessary, dependable, informative and as well as easy guidance on this topic to Emily.

  16. off white nike 06. Dez, 2023 bei 18:11 #

    Thank you a lot for providing individuals with such a special opportunity to check tips from this blog. It is always very terrific and also packed with fun for me and my office fellow workers to search your website at a minimum 3 times in a week to learn the new stuff you have got. Of course, I’m just at all times impressed concerning the astonishing techniques served by you. Certain two ideas in this article are absolutely the most efficient I have ever had.

  17. off white hoodie 27. Dez, 2023 bei 20:12 #

    I simply wished to thank you so much yet again. I am not sure what I would’ve sorted out without these tricks provided by you regarding such area. It became a real alarming situation in my circumstances, but coming across your specialised mode you managed the issue took me to jump over fulfillment. Now i’m grateful for the service and even wish you know what a powerful job that you’re carrying out educating many others using your site. Most likely you haven’t come across all of us.

  18. fear of god hoodie 30. Dez, 2023 bei 01:43 #

    I not to mention my buddies appeared to be examining the best information on your web site and instantly developed a terrible suspicion I never expressed respect to the web site owner for those strategies. These guys were so stimulated to read them and have now seriously been making the most of those things. Appreciate your being quite accommodating and for choosing variety of superb tips millions of individuals are really desirous to discover. My personal honest regret for not expressing gratitude to sooner.

  19. kyrie irving shoes 03. Jan, 2024 bei 20:56 #

    Thanks so much for giving everyone an extremely nice opportunity to read from here. It is always very fantastic plus full of a good time for me and my office co-workers to search your blog at minimum thrice in 7 days to learn the fresh things you have. And definitely, we’re usually impressed for the awesome principles served by you. Selected 3 points in this post are rather the most suitable I’ve ever had.

  20. kevin durant shoes 05. Jan, 2024 bei 02:45 #

    I actually wanted to write a small message in order to say thanks to you for those great secrets you are writing at this website. My extended internet investigation has at the end of the day been paid with awesome knowledge to go over with my family members. I would assert that many of us site visitors are unquestionably lucky to exist in a wonderful site with many wonderful individuals with beneficial tactics. I feel very privileged to have come across the web pages and look forward to plenty of more pleasurable minutes reading here. Thank you once more for all the details.

  21. palm angels t shirt 06. Jan, 2024 bei 09:29 #

    My husband and i felt quite relieved that Albert could do his reports because of the ideas he gained from your very own web pages. It’s not at all simplistic to simply be giving for free secrets that many many people might have been selling. And we also do understand we have got the website owner to be grateful to because of that. The type of illustrations you’ve made, the simple web site menu, the friendships your site make it easier to engender – it is all astounding, and it is letting our son and us believe that this topic is excellent, which is really pressing. Many thanks for the whole thing!

  22. bapesta 09. Jan, 2024 bei 01:05 #

    Needed to send you this little bit of note to help give many thanks the moment again about the lovely suggestions you’ve discussed in this case. It’s so surprisingly generous with you to grant unhampered all that a lot of folks might have made available for an ebook in making some dough for their own end, most importantly seeing that you could have done it if you decided. These principles likewise served to provide a fantastic way to recognize that the rest have the identical desire the same as my own to see somewhat more with regards to this condition. I believe there are many more fun times in the future for individuals that looked at your blog post.

  23. paul george 10. Jan, 2024 bei 04:38 #

    I must express my thanks to you for rescuing me from this type of difficulty. As a result of searching through the world-wide-web and meeting views which are not powerful, I figured my entire life was well over. Living without the solutions to the issues you’ve solved by means of your entire guideline is a critical case, and the ones which may have adversely damaged my entire career if I hadn’t discovered your web page. Your good competence and kindness in playing with every part was precious. I’m not sure what I would’ve done if I hadn’t discovered such a stuff like this. I’m able to now relish my future. Thank you very much for the reliable and results-oriented help. I won’t be reluctant to endorse your web site to any individual who would like guidance about this subject.

  24. kobe shoes 11. Jan, 2024 bei 11:46 #

    I wanted to write a quick word so as to say thanks to you for all the unique techniques you are giving at this website. My particularly long internet investigation has at the end been compensated with reasonable information to exchange with my company. I would suppose that many of us website visitors are very endowed to be in a notable place with so many special professionals with very beneficial solutions. I feel truly blessed to have used your entire web site and look forward to plenty of more cool minutes reading here. Thanks again for everything.

  25. OFF-White 12. Jan, 2024 bei 17:49 #

    Thanks a lot for providing individuals with an extraordinarily pleasant opportunity to check tips from this web site. It really is very pleasurable plus packed with fun for me and my office colleagues to search your web site at the least thrice weekly to learn the latest guides you have got. Not to mention, I’m so usually satisfied for the staggering strategies you give. Some 4 points in this posting are really the simplest we’ve had.

  26. off white t shirt 13. Jan, 2024 bei 23:36 #

    I want to show some appreciation to this writer for bailing me out of this particular condition. Right after researching throughout the internet and meeting advice which are not beneficial, I thought my life was over. Being alive without the presence of strategies to the issues you’ve fixed as a result of this website is a crucial case, as well as the ones that could have in a wrong way damaged my career if I hadn’t encountered your web blog. Your own personal mastery and kindness in maneuvering all the things was very helpful. I’m not sure what I would’ve done if I hadn’t discovered such a solution like this. I am able to at this point look ahead to my future. Thanks for your time very much for this professional and amazing help. I will not think twice to recommend your web site to any person who should get recommendations on this area.

  27. surpreme 16. Jan, 2024 bei 06:59 #

    I’m just writing to make you understand what a remarkable encounter my princess experienced browsing yuor web blog. She figured out some things, which included how it is like to possess a great helping spirit to make most people clearly learn about chosen impossible issues. You really exceeded our own expectations. I appreciate you for imparting those invaluable, healthy, explanatory and as well as unique thoughts on the topic to Tanya.

  28. fear of god clothing 17. Jan, 2024 bei 07:03 #

    I must voice my admiration for your generosity giving support to all those that really need assistance with this particular matter. Your very own commitment to getting the solution across appears to be exceptionally significant and have continually made women much like me to attain their objectives. Your amazing informative useful information can mean much a person like me and even more to my colleagues. Best wishes; from each one of us.

  29. supreme 18. Jan, 2024 bei 07:29 #

    I want to show my appreciation for your generosity for those people who actually need help on the content. Your very own dedication to passing the solution all through had become astonishingly interesting and have all the time encouraged folks just like me to get to their targets. Your informative help denotes so much to me and even more to my fellow workers. Many thanks; from each one of us.

  30. bape clothing 19. Jan, 2024 bei 09:37 #

    Thank you so much for giving everyone an exceptionally pleasant opportunity to read in detail from this web site. It’s usually so lovely plus jam-packed with a good time for me and my office friends to search your blog not less than thrice weekly to find out the new guidance you have got. And definitely, I am also actually fascinated with the effective tactics served by you. Certain 1 points in this post are in truth the most suitable I have ever had.

  31. supreme clothing 20. Jan, 2024 bei 10:36 #

    My husband and i ended up being so fulfilled when Albert could conclude his survey because of the ideas he gained from your site. It’s not at all simplistic just to possibly be giving for free steps which often many others may have been trying to sell. So we discover we have got the blog owner to be grateful to for that. All the illustrations you made, the straightforward blog menu, the friendships you will give support to engender – it’s all amazing, and it’s assisting our son and our family understand that matter is fun, which is certainly very pressing. Thank you for all the pieces!

  32. off white 21. Jan, 2024 bei 12:57 #

    I definitely wanted to type a quick word in order to say thanks to you for all the wonderful pointers you are giving at this website. My considerable internet research has at the end of the day been paid with useful know-how to write about with my two friends. I would say that many of us site visitors actually are very much endowed to dwell in a decent site with many lovely individuals with very helpful opinions. I feel somewhat grateful to have come across your entire webpages and look forward to so many more brilliant times reading here. Thank you once again for a lot of things.

  33. palm angels outlet 22. Jan, 2024 bei 16:33 #

    I wanted to send a remark in order to say thanks to you for all the splendid concepts you are posting here. My rather long internet research has finally been compensated with useful information to write about with my co-workers. I ‘d express that many of us website visitors actually are undeniably blessed to live in a fine community with very many perfect professionals with very helpful techniques. I feel somewhat blessed to have come across your website and look forward to plenty of more brilliant times reading here. Thank you once again for a lot of things.

  34. golden goose mid star 23. Jan, 2024 bei 03:22 #

    Nice post. I study something tougher on completely different blogs everyday. It can always be stimulating to learn content from other writers and observe slightly something from their store. I抎 want to use some with the content material on my blog whether or not you don抰 mind. Natually I抣l offer you a hyperlink on your net blog. Thanks for sharing.

  35. hermes outlet 23. Jan, 2024 bei 18:59 #

    Thanks for your entire labor on this blog. My mom delights in conducting research and it’s really simple to grasp why. My spouse and i hear all regarding the dynamic tactic you provide very useful guidance via your web site and in addition increase response from other ones on the concept and my simple princess is actually being taught a whole lot. Enjoy the remaining portion of the year. You are conducting a terrific job.

Hinterlasse einen Kommentar