Ehapa bringt “Polly Pocket” Magazin

Ab dem 2. März erscheint im Egmont Ehapa Verlag mit “Polly Pocket” ein neues Kindermagazin. Das neue, 36 Seiten starke Heft richtet sich an Mädchen im Alter zwischen 6 und 8 Jahren. Die Erstausgabe bietet neben Geschichten, Tests, Rätseln und Malvorlagen auch eine von 12 Sammelpuppen als Extra.

“Polly Pocket” ist der Name einer Spielzeugserie, die bereits seit 1989 hergestellt wird. Seit 2002 gibt es “Polly Pocket” in der Form, in der sie noch heute verkauft wird: Circa 8 cm große Puppen, die man mit eigenen Kleidungsstücken anziehen kann. Derzeitiger Lizenzinhaber ist Mattel.

Der Preis für eine 1/1-Anzeigenseite beträgt 3.500 Euro, der Copypreis liegt bei 3,20 Euro. Das Heft soll jeden zweiten Monat erscheinen und startet mit einer Druckauflage von 100.000 Exemplaren. Die Vermarktung erfolgt durch Egmont MediaSolutions.

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