Universal Music hat eine Partnerschaft mit dem deutschen Bekleidungsfilialisten New Yorker unterzeichnet, um die neue Kollektion von T-Shirts des Weltstars Lady Gaga flächendeckend zu vermarkten. Drei unterschiedliche Modelle werden in Kürze in den Geschäften von New Yorker zu haben sein. Zwei weitere Marken, Amplified und Rock’n’Rebellion, haben ebenfalls einen Vertrag mit Universal unterschrieben. Der Lizenzgeber ist die Bravado International Group.
New Yorker hat zusammen mit Universal Music eine Lady Gaga-Kollektion entworfen. Ab Mitte Mai sind drei verschiedene T-Shirts und zwei Tanktops mit Motiven der Sängerin europaweit in allen Stores erhältlich. Die Stücke kosten zwischen 14,95 € und 19,95 €. “Wir hoffen, dass die Lady Gaga- Kollektion nur der Start einer erfolgreichen Partnerschaft ist und sind schon gespannt auf weitere gemeinsame Projekte“, so New Yorker- Marketingdirektor Volker Putzmann.
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