Welche Werbung wirkt bei Jugendlichen?

Anzeigen? TV-Spots? Kino-Trailer? Promo-Teams? Wie können Jugendliche überhaupt noch von der werbetreibenden Industrie erreicht werden? Dies ist die zentrale Frage in Marketing-Abteilungen und Agenturen, sofern sie ihrer Arbeit den nötigen Ernst entgegenbringen. Ein wenig Licht ins Dunkel versucht nun die 13. Welle der durchaus beachtenswerten Timescout Trendstudie zu bringen. Du diesen und anderen Fragen interviewt wurden 1.200 Kids und Jugendliche aus sechs Ballungszentren in verschiedenen Altersgruppen von 11 bis 39 Jahren.

Zunächst beschäftigte die Macher der Studie die Frage, welche Medien als Werbeträger bei den Kids wohl beliebter seien und welche weniger. Hier gewinnt die Produktprobe, vor der Zeitschrift, gefolgt von der Kinowerbung. Ganz hinten auf der Beliebtheitsskala rangieren geschlossen verschiedene Online-Werbeformen, wie E-Cards, Pop-Ups, SMS oder Banner. Auch die Postwurfsendung wird von den Kids eher verschmäht.

Wenig überraschend: Wirklich beliebter geworden ist keine Werbeform. Lediglich die Zeitschriftenwerbung blieb in den vergangenen Jahren weitestgehend konstant in ihrer Akzeptanz. An Gunst deutlich verloren haben indes Promo-Teams, Events oder Gratis-Postkarten.

Obwohl an Glaubwürdigkeit deutlich eingebüßt, schenken die Befragten der Produktprobe noch am ehesten ihr Vertrauen. Hier ganz unten auf der Liste: Kinowerbung, Flyer und Werbung auf Verkehrsmitteln.

Zeitschriften scheinen laut dieser Erhebung anscheinend noch immer eine akzeptable Werbeform für Kids und Jugendliche darzustellen. Nur leider schrumpfen deren Auflagen derart rapide, dass sie dem Werber die nötige Verbreitung seiner Nachricht schon lange nicht mehr bieten können. Zudem wurden die Anzeigenpreise natürlich nie den sinkenden Auflagen angepasst. Die Kosten, um eine relevante Menge der Zielgruppe über Zeitschriften zu adressieren, sind längst nicht mehr zu rechtfertigen.

Auch die passable Akzeptanz und Glaubwürdigkeit der Zeitschrift als Werbeträger hilt also leider nur wenig. Dann wird es wohl trotzdem noch weitergehen, das Rätselraten in den Marketingabteilungen der vielen Kinder- und Jugendmarken des Landes.

Tags: , , , , , ,

84 Antworten zu “Welche Werbung wirkt bei Jugendlichen?”

  1. kyrie 5 spongebob 12. Okt, 2023 bei 22:34 #

    This site is mostly a stroll-by means of for all the info you wanted about this and didn抰 know who to ask. Glimpse right here, and also you抣l positively uncover it.

  2. yeezy boost 350 v2 13. Okt, 2023 bei 12:43 #

    I抦 impressed, I need to say. Actually hardly ever do I encounter a weblog that抯 each educative and entertaining, and let me inform you, you’ve hit the nail on the head. Your thought is excellent; the difficulty is one thing that not enough individuals are speaking intelligently about. I’m very pleased that I stumbled throughout this in my seek for something referring to this.

  3. golden goose outlet 14. Okt, 2023 bei 03:46 #

    This is the proper weblog for anyone who needs to find out about this topic. You understand so much its nearly hard to argue with you (not that I truly would want匟aHa). You undoubtedly put a new spin on a subject thats been written about for years. Great stuff, just nice!

  4. golden goose white sneakers 14. Okt, 2023 bei 08:50 #

    I am also writing to make you be aware of what a amazing experience my friend’s princess experienced visiting your site. She learned a wide variety of details, most notably what it’s like to have a great teaching heart to get the rest effortlessly thoroughly grasp several tricky subject matter. You really exceeded my expected results. Thank you for delivering such helpful, trusted, revealing and cool guidance on that topic to Jane.

  5. off white 14. Okt, 2023 bei 23:14 #

    Aw, this was a really nice post. In concept I would like to put in writing like this moreover ?taking time and actual effort to make an excellent article?however what can I say?I procrastinate alot and by no means seem to get one thing done.

  6. golden goose sneakers 15. Okt, 2023 bei 17:48 #

    I used to be very happy to find this net-site.I wanted to thanks to your time for this glorious read!! I positively having fun with every little bit of it and I’ve you bookmarked to take a look at new stuff you weblog post.

  7. bape hoodie outlet 16. Okt, 2023 bei 11:15 #

    I used to be more than happy to find this internet-site.I needed to thanks on your time for this wonderful read!! I positively enjoying every little bit of it and I have you bookmarked to check out new stuff you weblog post.

  8. palm angels 17. Okt, 2023 bei 07:00 #

    I抎 must check with you here. Which is not something I usually do! I get pleasure from studying a publish that may make individuals think. Additionally, thanks for permitting me to comment!

  9. bape hoodie 17. Okt, 2023 bei 23:47 #

    You made some respectable points there. I seemed on the internet for the difficulty and found most people will associate with along with your website.

  10. kd 14 18. Okt, 2023 bei 18:05 #

    There are some fascinating time limits on this article however I don抰 know if I see all of them center to heart. There may be some validity but I will take hold opinion till I look into it further. Good article , thanks and we would like more! Added to FeedBurner as properly

  11. kyrie 8 20. Okt, 2023 bei 01:36 #

    Good post. I study one thing tougher on completely different blogs everyday. It would always be stimulating to read content from other writers and follow just a little something from their store. I抎 want to use some with the content material on my blog whether or not you don抰 mind. Natually I抣l provide you with a hyperlink on your internet blog. Thanks for sharing.

  12. goyard store 20. Okt, 2023 bei 19:27 #

    Aw, this was a really nice post. In idea I wish to put in writing like this moreover ?taking time and actual effort to make a very good article?however what can I say?I procrastinate alot and on no account appear to get something done.

  13. supreme 21. Okt, 2023 bei 10:39 #

    very nice publish, i definitely love this website, keep on it

  14. bape sneakers 22. Okt, 2023 bei 14:12 #

    An impressive share, I simply given this onto a colleague who was doing slightly evaluation on this. And he actually bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you turn into expertise, would you thoughts updating your weblog with extra particulars? It’s extremely useful for me. Big thumb up for this blog put up!

  15. off white 23. Okt, 2023 bei 19:10 #

    You made some respectable points there. I seemed on the internet for the difficulty and located most individuals will associate with with your website.

  16. off whtie t shirt 25. Okt, 2023 bei 00:52 #

    Would you be involved in exchanging links?

  17. a bathing ape 22. Nov, 2023 bei 21:30 #

    I in addition to my pals were digesting the great strategies from the blog while quickly came up with a horrible suspicion I never thanked you for those strategies. All the people ended up so excited to learn all of them and have in effect honestly been taking advantage of these things. Thanks for getting very kind and then for deciding upon these kinds of brilliant ideas most people are really wanting to learn about. Our honest apologies for not expressing gratitude to earlier.

  18. off white jordan 1 08. Dez, 2023 bei 17:37 #

    I enjoy you because of your entire labor on this site. My daughter delights in engaging in investigations and it’s really easy to understand why. A lot of people notice all concerning the powerful ways you give very helpful guidance through your web site and in addition cause contribution from visitors on that area and my girl is understanding a great deal. Take advantage of the rest of the new year. You’re performing a great job.

  19. curry shoes 27. Dez, 2023 bei 07:53 #

    Thanks a lot for providing individuals with an extraordinarily special chance to read from this site. It is always so lovely plus jam-packed with a great time for me personally and my office peers to visit the blog particularly three times every week to see the new issues you have got. And definitely, I’m always amazed concerning the good solutions you give. Certain 3 points in this article are really the most beneficial I’ve ever had.

  20. nike off white 29. Dez, 2023 bei 14:45 #

    I and my friends came examining the good helpful hints located on your web site and then instantly got a terrible feeling I never thanked the web site owner for those secrets. Most of the young men happened to be as a consequence glad to learn them and have in effect sincerely been making the most of those things. Appreciate your really being really helpful and then for obtaining varieties of perfect guides most people are really needing to know about. My sincere apologies for not expressing gratitude to you sooner.

  21. supreme outlet 03. Jan, 2024 bei 08:13 #

    My wife and i felt quite thrilled when Michael could round up his reports while using the precious recommendations he acquired through the weblog. It’s not at all simplistic just to continually be giving for free guidance that many men and women have been selling. And we also remember we have got you to give thanks to for this. All the explanations you made, the straightforward site menu, the friendships your site help to instill – it is everything extraordinary, and it is facilitating our son and our family reckon that that idea is fun, and that’s quite indispensable. Thanks for all the pieces!

  22. air jordan 05. Jan, 2024 bei 21:54 #

    I precisely desired to say thanks all over again. I do not know the things that I could possibly have worked on without the creative concepts discussed by you over that problem. It absolutely was the intimidating matter for me, but considering the skilled mode you resolved it took me to weep for contentment. Now i am grateful for the work and as well , hope you recognize what an amazing job that you are putting in training men and women by way of your web blog. Probably you’ve never met any of us.

  23. bape clothing 07. Jan, 2024 bei 03:36 #

    I actually wanted to make a small remark to say thanks to you for those lovely facts you are posting at this website. My particularly long internet investigation has at the end of the day been rewarded with reasonable concept to share with my family members. I would say that many of us website visitors are very fortunate to dwell in a superb site with many wonderful individuals with interesting strategies. I feel pretty privileged to have encountered your entire web site and look forward to so many more entertaining moments reading here. Thanks a lot once again for a lot of things.

  24. off white 08. Jan, 2024 bei 12:53 #

    I want to express some appreciation to the writer just for rescuing me from this type of condition. Just after scouting through the world-wide-web and seeing views which are not productive, I figured my life was done. Living devoid of the approaches to the issues you have sorted out as a result of the posting is a critical case, and those that would have in a wrong way damaged my career if I had not come across your web page. Your capability and kindness in maneuvering every part was very useful. I am not sure what I would’ve done if I had not discovered such a step like this. It’s possible to now relish my future. Thank you very much for the impressive and sensible help. I will not be reluctant to suggest your site to anybody who would need counselling about this problem.

  25. golden goose 09. Jan, 2024 bei 18:31 #

    I am just commenting to let you know of the awesome encounter my wife’s child found using the blog. She learned a lot of pieces, most notably what it’s like to have a marvelous giving character to make a number of people effortlessly fully understand a variety of tricky things. You really surpassed her expected results. Thanks for presenting these productive, dependable, revealing and in addition unique thoughts on this topic to Kate.

  26. golden goose skystar 10. Jan, 2024 bei 16:14 #

    Can I just say what a aid to seek out somebody who really knows what theyre talking about on the internet. You definitely know the way to bring a problem to gentle and make it important. Extra individuals need to learn this and perceive this side of the story. I cant consider youre no more widespread because you definitely have the gift.

  27. goyard handbags 10. Jan, 2024 bei 23:50 #

    Thank you a lot for providing individuals with remarkably brilliant chance to read articles and blog posts from this website. It is often very terrific and as well , packed with a good time for me personally and my office friends to visit the blog nearly three times in 7 days to read the newest items you have got. And definitely, I’m just certainly pleased with the effective strategies served by you. Some 1 points on this page are truly the most suitable we have had.

  28. jordan shoes 13. Jan, 2024 bei 10:52 #

    A lot of thanks for your own hard work on this website. Kim really likes conducting investigations and it’s really easy to see why. Almost all know all concerning the powerful form you create informative strategies via this website and as well welcome response from visitors on that concept and my daughter is being taught a great deal. Enjoy the remaining portion of the year. Your performing a useful job.

  29. off white 14. Jan, 2024 bei 17:08 #

    I wanted to construct a brief message to be able to thank you for all of the stunning ways you are giving on this site. My extensive internet research has now been rewarded with high-quality details to go over with my pals. I ‘d repeat that many of us website visitors actually are really lucky to dwell in a fabulous site with so many outstanding individuals with good opinions. I feel really privileged to have encountered the web site and look forward to tons of more cool moments reading here. Thanks a lot once again for everything.

  30. curry 8 15. Jan, 2024 bei 21:21 #

    I and also my guys were found to be reading through the good guides from your web blog and then came up with an awful suspicion I had not expressed respect to the blog owner for them. All of the ladies became consequently stimulated to study them and have in effect honestly been enjoying those things. Many thanks for simply being so kind as well as for picking this kind of fantastic areas millions of individuals are really wanting to be informed on. Our sincere apologies for not saying thanks to sooner.

  31. nike dunks 16. Jan, 2024 bei 21:23 #

    I enjoy you because of all your valuable work on this blog. Ellie takes pleasure in setting aside time for research and it’s easy to understand why. My spouse and i hear all about the dynamic way you offer worthwhile techniques on this web site and therefore improve response from other ones on that subject matter plus my simple princess is always learning a lot of things. Have fun with the remaining portion of the new year. You have been conducting a first class job.

  32. kobe shoes 17. Jan, 2024 bei 21:55 #

    I want to point out my affection for your kindness in support of all those that have the need for help on your idea. Your special dedication to passing the solution throughout appeared to be really important and has continually made associates just like me to realize their desired goals. Your entire useful useful information entails this much to me and much more to my office workers. Thanks a lot; from all of us.

  33. curry 9 21. Jan, 2024 bei 02:27 #

    Thank you so much for giving everyone a very marvellous opportunity to discover important secrets from here. It can be so awesome and packed with amusement for me personally and my office acquaintances to visit the blog a minimum of thrice weekly to find out the newest tips you will have. Not to mention, I am also always fulfilled considering the fantastic things served by you. Selected 2 tips in this article are basically the best I have ever had.


  1. Fachmann gefunden! « Marketing-Michel - 26. Mai, 2008

    [...] Schritt weiter zu kommen. Es handelt sich um Roxxo, dem Jugend-Marketing-Blog von Dirk Föste. Hier findet ihr nicht nur oberflächliches BlaBla, sondern auch passende Statistiken zu unserem [...]

Hinterlasse einen Kommentar