Anzeigen? TV-Spots? Kino-Trailer? Promo-Teams? Wie können Jugendliche überhaupt noch von der werbetreibenden Industrie erreicht werden? Dies ist die zentrale Frage in Marketing-Abteilungen und Agenturen, sofern sie ihrer Arbeit den nötigen Ernst entgegenbringen. Ein wenig Licht ins Dunkel versucht nun die 13. Welle der durchaus beachtenswerten Timescout Trendstudie zu bringen. Du diesen und anderen Fragen interviewt wurden 1.200 Kids und Jugendliche aus sechs Ballungszentren in verschiedenen Altersgruppen von 11 bis 39 Jahren.
Zunächst beschäftigte die Macher der Studie die Frage, welche Medien als Werbeträger bei den Kids wohl beliebter seien und welche weniger. Hier gewinnt die Produktprobe, vor der Zeitschrift, gefolgt von der Kinowerbung. Ganz hinten auf der Beliebtheitsskala rangieren geschlossen verschiedene Online-Werbeformen, wie E-Cards, Pop-Ups, SMS oder Banner. Auch die Postwurfsendung wird von den Kids eher verschmäht.
Wenig überraschend: Wirklich beliebter geworden ist keine Werbeform. Lediglich die Zeitschriftenwerbung blieb in den vergangenen Jahren weitestgehend konstant in ihrer Akzeptanz. An Gunst deutlich verloren haben indes Promo-Teams, Events oder Gratis-Postkarten.
Obwohl an Glaubwürdigkeit deutlich eingebüßt, schenken die Befragten der Produktprobe noch am ehesten ihr Vertrauen. Hier ganz unten auf der Liste: Kinowerbung, Flyer und Werbung auf Verkehrsmitteln.
Zeitschriften scheinen laut dieser Erhebung anscheinend noch immer eine akzeptable Werbeform für Kids und Jugendliche darzustellen. Nur leider schrumpfen deren Auflagen derart rapide, dass sie dem Werber die nötige Verbreitung seiner Nachricht schon lange nicht mehr bieten können. Zudem wurden die Anzeigenpreise natürlich nie den sinkenden Auflagen angepasst. Die Kosten, um eine relevante Menge der Zielgruppe über Zeitschriften zu adressieren, sind längst nicht mehr zu rechtfertigen.
Auch die passable Akzeptanz und Glaubwürdigkeit der Zeitschrift als Werbeträger hilt also leider nur wenig. Dann wird es wohl trotzdem noch weitergehen, das Rätselraten in den Marketingabteilungen der vielen Kinder- und Jugendmarken des Landes.
Zeitschriften nicht, Radio nicht, Kino nicht, Fernsehen nicht … also wirklich nur noch Internet??? Ich hoffe nur, dass nicht alle Werbetreibenden gleichzeitig der Meute online hinterherhetzen…..
Besorgt
Joachim
Would you be taken with exchanging links?
I’m writing to let you know what a excellent experience my wife’s princess found viewing your webblog. She came to understand plenty of things, most notably how it is like to possess a great coaching mood to have men and women easily fully understand various specialized subject areas. You undoubtedly exceeded people’s desires. I appreciate you for churning out such great, dependable, edifying not to mention easy thoughts on your topic to Sandra.
There are certainly a lot of details like that to take into consideration. That is a great level to convey up. I provide the ideas above as normal inspiration however clearly there are questions like the one you carry up the place crucial thing will likely be working in honest good faith. I don?t know if finest practices have emerged round issues like that, but I am positive that your job is clearly recognized as a good game. Each girls and boys really feel the impression of just a moment抯 pleasure, for the remainder of their lives.
Your home is valueble for me. Thanks!?
Aw, this was a very nice post. In thought I want to put in writing like this additionally ?taking time and precise effort to make an excellent article?but what can I say?I procrastinate alot and certainly not seem to get one thing done.
An attention-grabbing discussion is price comment. I believe that it’s best to write more on this topic, it won’t be a taboo subject but generally persons are not sufficient to talk on such topics. To the next. Cheers
I found your blog site on google and check just a few of your early posts. Proceed to maintain up the excellent operate. I simply additional up your RSS feed to my MSN Information Reader. Searching for forward to studying more from you in a while!?
This site can be a stroll-by means of for all of the data you wanted about this and didn抰 know who to ask. Glimpse right here, and also you抣l positively uncover it.
Spot on with this write-up, I really suppose this web site wants rather more consideration. I抣l in all probability be once more to learn way more, thanks for that info.
Aw, this was a really nice post. In concept I wish to put in writing like this moreover ?taking time and precise effort to make a very good article?but what can I say?I procrastinate alot and on no account seem to get one thing done.
Hey! I simply want to give an enormous thumbs up for the great data you’ve got right here on this post. I shall be coming back to your blog for extra soon.
I really wanted to develop a note so as to express gratitude to you for some of the stunning ways you are writing on this website. My time intensive internet lookup has at the end been rewarded with brilliant know-how to go over with my two friends. I ‘d express that most of us website visitors are extremely lucky to be in a fine site with so many brilliant people with interesting methods. I feel somewhat happy to have discovered your entire webpage and look forward to some more enjoyable minutes reading here. Thanks once again for everything.
This really answered my downside, thank you!
An fascinating discussion is value comment. I believe that it’s best to write more on this subject, it won’t be a taboo subject however typically people are not sufficient to talk on such topics. To the next. Cheers
very good publish, i certainly love this website, keep on it
Aw, this was a really nice post. In concept I want to put in writing like this moreover ?taking time and precise effort to make an excellent article?however what can I say?I procrastinate alot and in no way seem to get one thing done.
I discovered your blog site on google and check a number of of your early posts. Proceed to keep up the superb operate. I simply extra up your RSS feed to my MSN Information Reader. In search of forward to studying extra from you later on!?
I抎 should test with you here. Which isn’t something I often do! I take pleasure in reading a publish that can make individuals think. Additionally, thanks for permitting me to remark!
Would you be serious about exchanging links?
I’m usually to running a blog and i actually appreciate your content. The article has really peaks my interest. I am going to bookmark your website and maintain checking for brand spanking new information.
Can I simply say what a reduction to seek out somebody who truly knows what theyre talking about on the internet. You positively know tips on how to carry an issue to mild and make it important. Extra folks have to read this and understand this aspect of the story. I cant believe youre not more fashionable because you definitely have the gift.
This site is mostly a stroll-by way of for all of the information you needed about this and didn抰 know who to ask. Glimpse here, and you抣l undoubtedly discover it.
I wanted to type a quick word to appreciate you for some of the precious tips you are placing here. My long internet look up has at the end of the day been honored with brilliant facts and strategies to share with my visitors. I would suppose that most of us site visitors actually are unequivocally lucky to dwell in a useful community with many awesome individuals with very beneficial secrets. I feel pretty lucky to have encountered your weblog and look forward to so many more awesome moments reading here. Thank you again for a lot of things.
I used to be very pleased to seek out this net-site.I needed to thanks on your time for this wonderful learn!! I undoubtedly having fun with every little bit of it and I have you bookmarked to check out new stuff you blog post.
I was very happy to seek out this net-site.I wished to thanks on your time for this wonderful read!! I positively enjoying each little little bit of it and I have you bookmarked to check out new stuff you blog post.
An fascinating dialogue is value comment. I believe that you must write extra on this topic, it may not be a taboo subject but usually persons are not enough to speak on such topics. To the next. Cheers
Hi there! I just want to give an enormous thumbs up for the great information you’ve gotten right here on this post. I will likely be coming back to your weblog for extra soon.
That is the correct blog for anybody who needs to search out out about this topic. You understand a lot its nearly arduous to argue with you (not that I actually would want匟aHa). You positively put a brand new spin on a topic thats been written about for years. Nice stuff, simply great!
A powerful share, I just given this onto a colleague who was doing slightly evaluation on this. And he actually purchased me breakfast because I discovered it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to debate this, I really feel strongly about it and love reading extra on this topic. If attainable, as you develop into experience, would you thoughts updating your blog with extra details? It’s highly useful for me. Large thumb up for this blog publish!
That is the proper weblog for anyone who needs to find out about this topic. You understand a lot its almost onerous to argue with you (not that I truly would want匟aHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just nice!
I抎 need to verify with you here. Which is not something I usually do! I get pleasure from studying a put up that may make individuals think. Additionally, thanks for permitting me to remark!
I together with my guys were analyzing the excellent information and facts on the website and then all of a sudden came up with a horrible feeling I had not thanked the website owner for those tips. All the men were definitely totally warmed to learn all of them and have in effect actually been having fun with those things. Appreciation for being simply helpful and also for picking some great issues most people are really needing to learn about. My sincere apologies for not saying thanks to sooner.
A formidable share, I simply given this onto a colleague who was doing just a little analysis on this. And he the truth is bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If doable, as you develop into experience, would you mind updating your weblog with more particulars? It’s highly useful for me. Massive thumb up for this weblog submit!
My brothber recommended I might like this blog. He was
entirely right. This post trily mzde my day. Youu cann’t imaginbe justt hoow much tim I
hadd spent ffor this information! Thanks!
Thiis iss vety interesting, Yoou are a very skkilled blogger.
I hhave jpined yor feed annd ook fodward tto seeking more of your excellent post.
Also, I’ve shared your site in mmy social networks!
constanty i ussed to rwad smaller articles whichh ass well cleaar their motive, annd thqt iis alsao appening
with this paragrazph which I am reading now.
After research just a few of the weblog posts in your web site now, and I really like your means of blogging. I bookmarked it to my bookmark web site checklist and might be checking again soon. Pls take a look at my web page as effectively and let me know what you think.
I抦 impressed, I have to say. Actually hardly ever do I encounter a blog that抯 each educative and entertaining, and let me tell you, you’ve gotten hit the nail on the head. Your idea is excellent; the problem is one thing that not sufficient people are talking intelligently about. I am very pleased that I stumbled throughout this in my search for something relating to this.
Whhen I initially commenteed I appear tto hhave clickedd oon thee -Notiffy mee wnen neew commentss aree added- checkbox and now every tije a comment iss dded I receiuve our emailos
wit the same comment. Is there ann easy method you aree able too remove me frokm that
service? Apprecizte it!
I really lioe iit whenever peopole geet together aand
shazre opinions. Geat blog, continue tthe giod work!
After study just a few of the weblog posts in your web site now, and I actually like your approach of blogging. I bookmarked it to my bookmark website list and shall be checking back soon. Pls take a look at my site as nicely and let me know what you think.
An fascinating dialogue is price comment. I believe that it is best to write more on this topic, it might not be a taboo subject however generally individuals are not sufficient to speak on such topics. To the next. Cheers
Thanks so much for giving everyone an exceptionally superb chance to read critical reviews from this website. It really is so superb and as well , full of a great time for me and my office fellow workers to search your blog really three times every week to read through the latest stuff you have got. Of course, I’m so certainly pleased with your sensational advice served by you. Certain two ideas in this article are without a doubt the simplest we have all ever had.
WONDERFUL Post.thanks for share..more wait .. ?
I used to be very happy to find this internet-site.I needed to thanks in your time for this excellent learn!! I undoubtedly having fun with each little bit of it and I have you bookmarked to take a look at new stuff you weblog post.
WONDERFUL Post.thanks for share..more wait .. ?
There may be noticeably a bundle to find out about this. I assume you made sure good factors in features also.
Your house is valueble for me. Thanks!?
This is the precise blog for anyone who needs to seek out out about this topic. You notice so much its almost arduous to argue with you (not that I actually would need匟aHa). You positively put a brand new spin on a subject thats been written about for years. Great stuff, simply great!