Wegen “fehlender wirtschaftlicher Perspektive” stellt Egmont Cultfish Media das Jugendmagazin “Sugar” mit der Ausgabe 9/2008 ein. Das Magazin wurde ursprünglich für Mädchen im Alter von 14 bis 19 Jahren positioniert. Bereits im Herbst vergangenen Jahres wurde versucht, das Konzept des Heftes zu korrigieren. Im Frühjahr folgte ein umfassender Relaunch, um den Titel für ein etwas älteres Publikum attraktiv zu machen. All diese eher verzweifelten Versuche blieben jedoch erfolglos. Das Heft verlor mit verbleibenden 28.200 verkauften Exemplaren innerhalb nur eines Jahres rund 66 Prozent seiner Auflage (IVW II/2008).
“Wir haben uns die Entscheidung, ‘Sugar’ einzustellen, nicht leicht gemacht. Aber die fehlende wirtschaftliche Perspektive hat uns keine andere Möglichkeit gelassen”, sagte Susanne Hübner, General Manager des Verlags. Als Sündenbock dieser Erfolgsgeschichte wurde Martin Fraas auserkoren, der zu Beginn dieses Jahres als Chefredakteur der Sugar antrat. Er durfte bereits nach fünf Monaten, kurz vor Ablauf der Probezeit, im Mai seinen Hut nehmen. Konzeptionelle Fehler wie ein möglicherweise wässriges Profil oder eine zu starke Annäherung an das Schwesterheft “Chica” werden natürlich an keiner Stelle eingeräumt.
Der wenig frequentierte Online-Auftritt des Magazins, zu finden unter sugar-online.de, soll jedoch erhalten und weiter ausgebaut werden. Andere Jugendhefte des Verlages, wie K-Club, girlfriends, GO Girl, das Top Of The Pops- und Best Of The Dome-Magazin werden zukünftig von den Kollegen des Berliner Standorts herausgegeben, die nachweislich über profunde Kinder- und Jugendkompetenz verfügen.
Dass auch andere Jugendtitel das Schicksal der Sugar teilen werden, ist vorhersehbar, obwohl das gänzliche Ende der Jugendzeitschriften wohl noch etwas auf sich warten lassen wird.
I do consider all of the concepts you’ve introduced
to your post. They are very convincing and will certainly work.
Still, the posts are too short for beginners. May you please extend them a little from
next time? Thanks for the post.
Everyone loves what you guys tend to be up too. This type
of clever work and coverage! Keep up the amazing works guys I’ve included you guys to blogroll.
Thank you for sharing your info. I really appreciate your efforts and I will be waiting for your next post thanks once again.
When I initially commented I appear to have clicked the -Notify me when new
comments are added- checkbox and from now on every time a comment is added I receive 4 emails with the
same comment. There has to be an easy method you can remove me from that service?
Appreciate it!
It’s nearly impossible to find knowledgeable people about this
topic, however, you seem like you know what you’re talking about!
Thanks
I was able to find good information from your content.
Pretty! This was a really wonderful article. Thank you for supplying this information.
Very nice post. I simply stumbled upon your blog and wanted
to mention that I have truly enjoyed surfing around your weblog posts.
After all I’ll be subscribing to your rss feed and I’m
hoping you write again very soon!
Wonderful blog! I found it while surfing around on Yahoo News.
Do you have any suggestions on how to get listed in Yahoo News?
I’ve been trying for a while but I never seem to get there!
Many thanks
I am extremely inspired with your writing talents and also with the layout to your blog.
Is this a paid subject matter or did you customize it yourself?
Anyway keep up the excellent high quality writing, it is rare to look a great blog like this one today..
Hi! Do you know if they make any plugins to safeguard against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?
We are a group of volunteers and starting a new scheme in our community.
Your website offered us with valuable information to work on. You’ve
done an impressive job and our entire community will be thankful
to you.
May I simply say what a comfort to discover someone that truly knows what they’re discussing on the internet.
You certainly understand how to bring an issue to light and make it
important. More and more people ought to look at this and understand this
side of the story. I can’t believe you’re not more popular
because you most certainly possess the gift.
It’s actually a nice and helpful piece of information. I am
happy that you simply shared this useful information with us.
Please keep us informed like this. Thanks for sharing.
Hello! Would you mind if I share your blog with my zynga group?
There’s a lot of folks that I think would really enjoy your content.
Please let me know. Many thanks
Hi there to every one, for the reason that I
am in fact keen of reading this web site’s post to be updated regularly.
It consists of good data.
I absolutely love your blog.. Pleasant colors & theme.
Did you build this web site yourself? Please reply back as I’m planning to create my own personal
website and want to learn where you got this from or just what the theme is named.
Many thanks!
Quality articles or reviews is the secret to invite the users to
visit the website, that’s what this website is providing.
Hey there! I’m at work browsing your blog from
my new iphone 3gs! Just wanted to say I love reading your blog and look forward to all your posts!
Keep up the outstanding work!
Hello, i think that i saw you visited my web site so i came to “return the favor”.I am
trying to find things to improve my web site!I suppose its ok to use a few of your
ideas!!
It’s an remarkable article designed for all the online users; they will take benefit from it
I am sure.
Thanks very interesting blog!
Hi there would you mind sharing which blog platform you’re working with?
I’m going to start my own blog soon but I’m having a difficult time
making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your layout seems different
then most blogs and I’m looking for something completely
unique. P.S Sorry for getting off-topic
but I had to ask!
Hey! I just wanted to ask if you ever have any issues with hackers?
My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to
no data backup. Do you have any solutions to stop hackers?
These are truly enormous ideas in about blogging. You have touched some nice
factors here. Any way keep up wrinting.
It’s not my first time to pay a visit this website, i am browsing this site dailly and obtain good facts
from here every day.
First off I want to say awesome blog! I had a quick question that I’d like to ask if you do not mind.
I was interested to know how you center yourself and
clear your mind before writing. I have had a difficult time clearing my thoughts in getting my ideas out there.
I truly do enjoy writing however it just seems like the first 10 to 15 minutes tend to be wasted simply just trying to figure out how to begin. Any recommendations or hints?
Cheers!
Thanks a lot for sharing this with all people you actually know what you are speaking approximately!
Bookmarked. Kindly additionally visit my website =).
We may have a hyperlink change arrangement between us
Remarkable! Its truly amazing post, I have got much clear idea about from this paragraph.
Hello there! I know this is kinda off topic nevertheless
I’d figured I’d ask. Would you be interested in exchanging links
or maybe guest writing a blog post or vice-versa?
My blog discusses a lot of the same subjects as yours and I feel
we could greatly benefit from each other. If you might be interested feel free to
send me an email. I look forward to hearing from you! Wonderful blog by the way!
It’s actually a great and helpful piece of info. I’m satisfied that you just shared this helpful information with us.
Please keep us up to date like this. Thank you for sharing.
We are a bunch of volunteers and starting a new scheme in our community.
Your web site provided us with useful info
to work on. You’ve performed an impressive job and our entire neighborhood shall
be thankful to you.
I just could not leave your web site prior to suggesting that I extremely enjoyed the standard
info a person provide on your guests? Is gonna be back regularly to investigate cross-check new posts
I have been browsing online more than three hours today, yet I never found any
interesting article like yours. It is pretty worth enough for me.
Personally, if all webmasters and bloggers made good content as
you did, the web will be much more useful than ever before.
I’m extremely inspired with your writing abilities as neatly as with the structure for your blog.
Is that this a paid subject matter or did you modify it
yourself? Anyway keep up the excellent high quality writing,
it’s uncommon to look a great blog like this one today..
Thank you for another informative blog. Where else
may just I am getting that kind of information written in such a perfect means?
I’ve a project that I am simply now running on, and I’ve
been on the look out for such information.
Hey very interesting blog!
Hello There. I found your blog using msn. This is an extremely well written article.
I’ll make sure to bookmark it and come back to read more of your useful info.
Thanks for the post. I’ll certainly comeback.
Write more, thats all I have to say. Literally, it
seems as though you relied on the video to make your
point. You definitely know what youre talking about, why
waste your intelligence on just posting videos to your weblog when you could be giving
us something informative to read?
Hmm is anyone else encountering problems with
the pictures on this blog loading? I’m trying to figure out if
its a problem on my end or if it’s the blog.
Any suggestions would be greatly appreciated.
Hi, I read your blog like every week. Your writing style is awesome, keep it up!
Just desire to say your article is as astounding.
The clearness in your post is simply spectacular and i can assume you’re
an expert on this subject. Fine with your permission let me to grab your
feed to keep updated with forthcoming post. Thanks a million and please continue the gratifying work.
I really like your blog.. very nice colors & theme.
Did you design this website yourself or did you hire someone to do it
for you? Plz reply as I’m looking to design my own blog and would like to know
where u got this from. thanks
I am actually thankful to the owner of this site who has shared this wonderful paragraph
at here.
Great weblog right here! Also your website quite a
bit up fast! What host are you the use of? Can I get your
associate link in your host? I want my site loaded up as fast as
yours lol
Hello just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly.
I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same results.
It’s actually a nice and helpful piece of information. I am
happy that you just shared this helpful info with us.
Please stay us informed like this. Thanks
for sharing.
I am genuinely pleased to read this webpage posts which carries lots
of helpful facts, thanks for providing such data.
I think this is one of the most vital information for me.
And i am glad reading your article. But wanna remark on some general things, The web site style is ideal, the articles is really excellent : D.
Good job, cheers
I every time spent my half an hour to read this website’s articles or reviews all the time along with a cup of coffee.