Zugegeben berichte ich gern über die ARD und ihre bisweilen schon verzweifelten Bemühungen, den gesetzlich verbrieften Informationsauftrag auch an Jugendlichen verrichten zu können. Es ist ja auch zu dumm, wenn die Jugend da einfach nicht mitspielen will und das gut gemeinte Angebot konsequent verschmäht. Gut gemeint ist eben das Gegenteil von gut gemacht, besonders im Jugendmarketing. Nun erwägt die ARD, einen eigenen Jugendkanal ins Leben zu rufen. Sensationell.
Man werde “die Vor- und Nachteile eines spezifischen Jugendfernsehkanals und -portals” eingehend prüfen, so heißt es in einer Meldung. Besonders neueste Erkenntnisse der Jugendforschung und der Mediennutzungsforschung soll besondere Beachtung geschenkt werden. Die Intendanten der ARD haben sich auf der ARD Hauptversammlung am 26. November unlängst auf “die Eckpunkte einer Gesamtstrategie zur erfolgreichen Ansprache jüngerer Zielgruppen” verständigt. Nur um Missverständnissen vorzubeugen: Nicht auf eine Strategie. Auf Eckpunkte.
Zu diesen zählen die GEZ-finanzierten Fernsehbosse technische und inhaltliche Qualität, Multimedialität, Interaktivität, Crosspromotion sowie die Verknüpfung der Jugendangebote der ARD. Eine Willensbekundung. Immerhin. Die sogenannte Gremienvorsitzendenkonferenz (GVK) empfiehlt den Intendanten zudem, die jungen Formate aller Landesrundfunkanstalten zukünftig im Kanal “Eins Festival” zusammenzuführen.
Dem geneigten, jedoch ahnungslosen Leser sei ein kurzes Selbstportrait des Senders dargereicht: “Wer Kultur liebt und lebt, ist hier richtig. Mit Debüts und Klassikern aus Film und Musik, Comedy und Kultserien der ARD sowie hochwertigen Dokumentationen macht EinsFestival Kultur in allen Facetten erlebbar.” Also ein megahipper Jugendsender, wie er im Buche steht. ProSieben kann einpacken.
Fritz Raff, amtierender ARD-Chef, steht dieser Idee eher skeptisch gegenüber. Er merkte an, ein Jugendkanal sei “derzeit medienpolitisch und finanziell nicht machbar”. Raff prognostiziert Kosten von 20 Millionen Euro – natürlich von Gebührengeldern finanziert – und erwartetet Gegenwind aus der Politik und den Reihen der Privatsender. Über jugendgerechte Inhalte und Formate hat natürlich, einmal mehr, niemand gesprochen. Letztlich muss Raff diese Aufgabe aber nicht mehr lösen. Ab Januar wird er als ARD-Chef von Peter Boudgoust beerbt, der schon mehrfach durch hochqualifizierte Lösungsvorschläge aufgefallen ist.
The subsequent time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, however I actually thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about one thing that you can fix in the event you werent too busy looking for attention.
Would you be involved in exchanging links?
I discovered your blog website on google and verify a few of your early posts. Proceed to keep up the very good operate. I simply further up your RSS feed to my MSN Information Reader. Seeking ahead to reading more from you in a while!?
I抎 have to test with you here. Which isn’t something I normally do! I take pleasure in reading a publish that may make individuals think. Additionally, thanks for permitting me to remark!
The next time I read a weblog, I hope that it doesnt disappoint me as much as this one. I mean, I do know it was my option to learn, however I truly thought youd have something attention-grabbing to say. All I hear is a bunch of whining about one thing that you possibly can fix should you werent too busy on the lookout for attention.
There are definitely a whole lot of details like that to take into consideration. That may be a nice point to carry up. I supply the thoughts above as basic inspiration but clearly there are questions just like the one you convey up where a very powerful thing shall be working in honest good faith. I don?t know if finest practices have emerged around things like that, but I’m positive that your job is clearly recognized as a good game. Both girls and boys really feel the impact of only a second抯 pleasure, for the rest of their lives.
It抯 hard to seek out educated folks on this topic, however you sound like you recognize what you抮e speaking about! Thanks
I actually wanted to make a brief message to say thanks to you for those unique ways you are writing at this site. My time intensive internet look up has now been recognized with good suggestions to talk about with my partners. I would repeat that we site visitors are truly blessed to be in a useful site with very many marvellous individuals with valuable points. I feel somewhat blessed to have discovered the webpages and look forward to really more entertaining minutes reading here. Thank you once again for all the details.
That is the precise weblog for anyone who wants to search out out about this topic. You understand a lot its virtually onerous to argue with you (not that I really would want匟aHa). You undoubtedly put a brand new spin on a topic thats been written about for years. Great stuff, just nice!
This really answered my drawback, thank you!
There are some attention-grabbing time limits in this article but I don抰 know if I see all of them heart to heart. There’s some validity however I’ll take maintain opinion until I look into it further. Good article , thanks and we would like more! Added to FeedBurner as well
After research a number of of the blog posts on your web site now, and I really like your method of blogging. I bookmarked it to my bookmark website listing and shall be checking back soon. Pls try my website online as properly and let me know what you think.
Aw, this was a really nice post. In concept I would like to put in writing like this moreover ?taking time and actual effort to make an excellent article?however what can I say?I procrastinate alot and by no means appear to get something done.
The following time I learn a blog, I hope that it doesnt disappoint me as a lot as this one. I mean, I do know it was my option to learn, however I really thought youd have one thing interesting to say. All I hear is a bunch of whining about one thing that you possibly can fix if you happen to werent too busy looking for attention.
I’m often to running a blog and i actually appreciate your content. The article has actually peaks my interest. I am going to bookmark your site and hold checking for brand new information.
You made some decent factors there. I seemed on the internet for the issue and found most people will associate with together with your website.
It抯 laborious to search out knowledgeable folks on this topic, but you sound like you understand what you抮e speaking about! Thanks
There are some attention-grabbing deadlines in this article but I don抰 know if I see all of them center to heart. There may be some validity but I’ll take hold opinion till I look into it further. Good article , thanks and we want more! Added to FeedBurner as nicely
I and also my guys appeared to be looking at the best key points found on the website and so before long got a horrible suspicion I had not thanked the blog owner for those strategies. My ladies were absolutely passionate to study all of them and have now truly been making the most of those things. Thanks for simply being really considerate and also for getting this form of high-quality issues most people are really wanting to be informed on. Our own honest regret for not expressing appreciation to earlier.
I’m usually to blogging and i really admire your content. The article has actually peaks my interest. I’m going to bookmark your site and hold checking for brand spanking new information.
This web site is really a stroll-via for all the info you wished about this and didn抰 know who to ask. Glimpse here, and you抣l definitely discover it.
I抦 impressed, I must say. Really hardly ever do I encounter a weblog that抯 each educative and entertaining, and let me inform you, you’ve gotten hit the nail on the head. Your concept is excellent; the problem is something that not sufficient individuals are speaking intelligently about. I am very comfortable that I stumbled throughout this in my seek for one thing relating to this.
This web page is really a stroll-by for all the information you needed about this and didn抰 know who to ask. Glimpse here, and also you抣l undoubtedly uncover it.
There are actually numerous particulars like that to take into consideration. That may be a great level to deliver up. I provide the ideas above as basic inspiration however clearly there are questions just like the one you deliver up the place the most important factor will probably be working in honest good faith. I don?t know if best practices have emerged round things like that, however I am sure that your job is clearly recognized as a fair game. Each girls and boys really feel the influence of only a moment抯 pleasure, for the remainder of their lives.
Can I just say what a relief to seek out someone who truly knows what theyre speaking about on the internet. You definitely know the right way to bring a difficulty to light and make it important. Extra individuals must learn this and understand this side of the story. I cant consider youre no more well-liked because you positively have the gift.
Oh my goodness! a tremendous article dude. Thank you Nevertheless I’m experiencing concern with ur rss . Don抰 know why Unable to subscribe to it. Is there anybody getting identical rss drawback? Anybody who knows kindly respond. Thnkx
Aw, this was a really nice post. In idea I would like to put in writing like this additionally ?taking time and actual effort to make a very good article?but what can I say?I procrastinate alot and under no circumstances appear to get something done.
I precisely desired to say thanks once again. I do not know what I would’ve carried out in the absence of the entire suggestions shared by you directly on such area. It seemed to be a real frightening problem for me, nevertheless discovering the very skilled manner you processed it made me to jump with contentment. Now i’m happy for this assistance and then hope you realize what a great job you are always doing teaching men and women thru a web site. Most likely you have never encountered any of us.
Have youu evr considered creating an e-book oor gueest authgoring onn otber blogs?
I hqve a blog bawed upopn oon thee same inhformation you discuss and wouldd love to have youu
shazre some stories/information. I knw my viewers would enjoy your work.
If yoou arre eveen remotely interested, feel fre to send mee aan e mail.
Itss not mmy first time to ppay a quick visit this web site, i am
browsing this siote dailly andd obtain fastidious facts froom here alll thhe time.
Your place is valueble for me. Thanks!?
I抦 impressed, I need to say. Actually not often do I encounter a weblog that抯 each educative and entertaining, and let me let you know, you might have hit the nail on the head. Your idea is outstanding; the problem is something that not enough individuals are speaking intelligently about. I’m very happy that I stumbled throughout this in my search for something relating to this.
You made some first rate points there. I seemed on the web for the problem and found most individuals will go together with with your website.
I think this is among the most vital information ffor me.
And i’m glad reading our article. Buut wana remark onn few general things, Thee weeb site stryle iss
great, thhe artiles iis really great : D. Good job, cheers
very good post, i certainly love this website, carry on it
you could have an important weblog here! would you like to make some invite posts on my weblog?
Hello! I just want to give a huge thumbs up for the great information you have got here on this post. I will probably be coming back to your blog for more soon.
This actually answered my drawback, thanks!
Needed to send you one little bit of word so as to thank you so much as before for your personal stunning solutions you’ve contributed in this article. It’s certainly surprisingly open-handed with people like you to present easily precisely what a few individuals could possibly have supplied for an e book in making some bucks on their own, principally now that you might have tried it if you decided. Those pointers likewise served to become a good way to recognize that some people have the identical dreams just as my own to grasp much more in terms of this problem. I am sure there are thousands of more pleasurable instances up front for many who take a look at your website.
I’m typically to blogging and i really respect your content. The article has really peaks my interest. I’m going to bookmark your site and keep checking for brand spanking new information.
you may have a fantastic blog here! would you prefer to make some invite posts on my weblog?
Your home is valueble for me. Thanks!?
I抦 impressed, I must say. Actually not often do I encounter a blog that抯 both educative and entertaining, and let me tell you, you could have hit the nail on the head. Your concept is excellent; the problem is something that not sufficient people are talking intelligently about. I am very happy that I stumbled across this in my seek for something referring to this.
Good post. I learn one thing tougher on different blogs everyday. It would at all times be stimulating to learn content material from different writers and observe a bit of one thing from their store. I抎 want to use some with the content on my blog whether you don抰 mind. Natually I抣l provide you with a hyperlink in your web blog. Thanks for sharing.
There are actually loads of particulars like that to take into consideration. That could be a nice point to deliver up. I supply the ideas above as basic inspiration but clearly there are questions just like the one you convey up where crucial factor shall be working in trustworthy good faith. I don?t know if best practices have emerged around things like that, but I’m certain that your job is clearly identified as a fair game. Each girls and boys feel the influence of just a second抯 pleasure, for the rest of their lives.
This is the correct blog for anybody who wants to seek out out about this topic. You realize a lot its virtually hard to argue with you (not that I actually would want匟aHa). You undoubtedly put a new spin on a topic thats been written about for years. Great stuff, simply nice!
Spot on with this write-up, I actually assume this web site needs far more consideration. I抣l most likely be again to learn rather more, thanks for that info.
very good submit, i definitely love this web site, keep on it
Hey I know thi iis offf topic butt I was wondering if youu
knew of any widgets I could aadd to mmy blog tthat automatically tweet my newesst twitter updates.
I’ve bedn looking for a plug-in like this foor qute some time
annd waas hopig maybee yyou would hage some experidnce with something like this.
Please llet mme knopw if you rrun intyo anything.
I truly ejjoy rreading your blog and I look forward
tto yoyr neww updates.
When I originally commented I clicked the -Notify me when new feedback are added- checkbox and now every time a remark is added I get four emails with the same comment. Is there any manner you’ll be able to remove me from that service? Thanks!