Es gibt kaum noch eine Internetseite, auf der sie fehlen: All die kleinen bunten Kästchen, Kreise, Männchen und Symbole, die den Inhalt der Seite auf sogenannten Social Bookmark Plattformen speichern helfen sollen. In Blogs und Social Networks gehören sie längst zum guten Ton und gelten als Wunderwaffe zur Verbreitung der eigenen Nachrichten im Netz. Der geneigte Leser hat es längst bemerkt: Ja, auch in diesem Blog sind sie zu finden.
Das Prinzip ist einfach: Lesezeichen (engl.: Bookmarks), die früher nur auf dem heimischen Rechner verwaltet wurden, können jetzt öffentlich einsehbar im Internet gespeichert werden. Vor allem unter der internetverwöhnten Jugend sollen sich diese Dienste großer Beliebtheit erfreuen. Doch Fehlanzeige. Wie eine aktuelle Studie zeigt, sind Mr. Wong, del.icio.us und Yigg bei Jugendlichen nahezu gänzlich unbekannt.
Die nicht repräsentative Onlinestudie von RUF Jugendreisen befragte mehr als 3.400 Jugendliche im Alter von 11 bis 21 Jahren nach ihrem Surfverhalten im Internet. Ein Teil dieser im Februar erhobenen Befragung widmete sich auch der Bekanntheit und der Nutzung der gängigsten Bookmarking-Dienste.
Das Ergebnis ist ebenso verblüffend wie ernüchternd: Social Bookmarking spielt bei Jugendlichen keine Rolle. Die Fragestellung lautete: “Welche Social Bookmarking Seiten kennst du und benutzt du?”. Als Antwort dienten “häufig”, “gelegentlich”, “nie” und “kenne ich nicht”.
Spitzenreiter Mr. Wong wird von gerade einmal 4 Prozent der Befragten gelegentlich genutzt. 80 Prozent ist dieser Dienst gänzlich unbekannt. Die folgenden Plätze liegen eng beieinander. Digg, del.icio.us, Yigg und Linkarena werden von Jugendlichen durchgängig nicht genutzt und sind ca. 90 Prozent der Probanden nicht einmal bekannt. Die abgegeben Stimmen für die häufige Nutzung von Social Bookmarks lagen weit unter einem Prozent. Wer also auch immer diese Dienste nutzt, die Jugend ist es sicher nicht.
Weitere Teile der RUF Onlinestudie, zum Beispiel zu Themen wie Microblogging, Messengern oder Foto-Communities, demnächst hier auf gleicher Welle.
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