Jetzt ist es offiziell. Das Maß der deutschen TV-Werbewirtschaft, die Messlatte aller Quotenhechler, das Non plus ultra des Jugendmarketings: Die sagenumwobene “Zielgruppe der 14- bis 49-Jährigen”, sie ist frei erfunden. In einem bemerkenswerten DWDL-Beitrag berichtet TV-Methusalem Helmut Thoma freizügig in seiner bekannt selbstlosen Art über seine Beweggründe, sich diese Definition schlicht aus den Fingern gesogen zu haben.
Auf die Bitte Norbert Schneiders, Chef der Landesanstalt für Medien NRW, die schon lange etablierte Definition auf theoretisch etwas solidere Füße zu stellen, antwortete Thoma erfrischend ehrlich: “Unser Ziel war es, möglichst schnell die Nummer eins zu sein”. Daher habe man sich, inspiriert durch die Erfahrungen des US-Networks ABC, auf diese junge Zielgruppe fokussiert – und das nicht aus Gründen der Wirksamkeit von Werbung auf diese Altersgruppe.
“Wir haben das auch der Werbeindustrie eingeredet”, bekennt Thoma freimütig. Doch nicht etwa die Tatsache, dass die Werber ihm von Anfang an Glauben schenkten beeindruckt ihn bis heute. “Dass es 20 Jahre lang gehalten hat ist das Faszinosum”. Ja, das ist es wirklich. Und es ist dringend Zeit, diesen Mythos endlich zu begraben.
You made the point!
bc game sign up https://bcgame.milesnice.com/ bc game crash strategy
Terrific posts. Regards!
1xbet pthrfkj promo code of 1xbet 1xbet ставка
Very good posts. With thanks!
1win ставки приложение как активировать ваучер на 1win бонусы на спорт 1win как использовать
Kudos, I like this!
game design schools in bc shitcode bc game bc game winning tricks
Cheers, I enjoy it.
1win мобильное https://1winvhod.milesnice.com/ 1win apostas
Superb write ups. Many thanks.
bc game flash drop https://bcgamebonus.milesnice.com/ who won the bc lions game tonight
Regards! I like this.
bc rutgers game shitcode bc game bc game
Superb information. Thank you!
1win вывод денег 1win бк app 1win
Very good advice. Cheers!
bc game alternative bc game mirror bc game verification
Amazing a good deal of fantastic knowledge!
промокод 1win 2023 обзор актуальные бонусы 1win 2023 промокод 1win на сегодня как использовать бонусы в 1win
Cheers. I appreciate this.
bc game token https://bcgamecasino.milesnice.com/ bc game download
Nicely put, Many thanks.
1000 bc game bc basketball game cfl bc lions game schedule
Seriously loads of superb material!
источник трафика 1win https://1win-vhod.milesnice.com/ 1win депозит
Whoa quite a lot of valuable data.
bc game reviews bc game saque bc game twitter
Lovely facts. Thanks a lot!
как отыграть бонус 1win скачать 1win на андроид с официального сайта демо счет 1win
You expressed it wonderfully!
1win brasil 1win вывод 1win как играть на бонусы
You actually mentioned this perfectly!
bc game level up rewards https://bcgamelogin.milesnice.com/ who won bc lions game last night
Valuable posts. Thank you.
bcgame shitcodes bc game promo code no deposit bc game telegram
Seriously loads of wonderful info.
bc game strategy bc lions game today bc game зеркало
Whoa lots of very good data!
1win betting https://1winzerkalo.milesnice.com/ 1win мобильное приложение скачать на андроид
Fine advice. Cheers.
how to use 1xbet bonus 1xbet register 1xbet скачать на андроид официальную версию бесплатно
With thanks! Helpful stuff.
1xbet официальный сайт 1xbet casino скачать скачать 1xbet kz
Terrific stuff, Kudos.
slot machine rtp list https://reddog.milesnice.com/ casino mania slots real money
Many thanks! Lots of advice!
bc game crash hack shitcodes bc game bc game casino no deposit bonus codes
You mentioned this terrifically!
play blackjack real money casino game real money red dog casino no deposit bonus codes
You made your point!
1win официальное зеркало https://zerkalo1win.milesnice.com/ 1win aviator официальный сайт
Nicely put. Regards!
1xbet зеркало рабочее мобильная скачать для андроид 1xbet казино онлайн 1xbet зеркало скачать на андроид бесплатно
You actually explained it really well!
roulette online real money https://reddogcasino.milesnice.com/ no download slot
Wonderful information. Thanks.
regal riches video poker game free roulette online
Wow all kinds of good material!
1xbet goat league 2023 скачать 1xbet официальный сайт 1xbet скачать на андроид официальную версию бесплатно
Incredible loads of helpful info.
online slots free no download onlinevideopoker red dog online casino
Thanks, Great information!
lucky jet big win strategy lucky jet winning lucky jet 1win https://zerkalo-1win.milesnice.com/ как изменить почту в 1win
Terrific material. Appreciate it.
slots-ahoy https://reddogcasinobonus.milesnice.com/ casino free chips no deposit required
Very good information. Thank you!
redplay casino perfect pairs online casino deposit
Great data. Thanks!
1xbet официальный сайт вход в личный кабинет ставки на 1xbet скачать 1xbet на андроид последняя
This is nicely put. !
red dog casino app reddogs casino akilies the game
Regards. Very good information!
промокод 1xbet на слоты 1xbet россия вход игровые автоматы 1xbet
Nicely spoken really! !
poker deluxe free https://reddogcasinologin.milesnice.com/ real money video poker
You actually stated it very well!
1xbet официальный мобильный приложение скачать https://1xbetcasino.milesnice.com/ скачать 1xbet на телефон
Cheers. Quite a lot of forum posts!
red dog online casino play game 777 red dog no deposit bonuses
You actually stated this exceptionally well!
red dog casino codes free online slots no download red dog casino 100 no deposit bonus codes 2023
You actually mentioned it terrifically.
1xbet mobi 1xbet регистрация 1xbet desktop
I am only commenting to make you know what a magnificent experience my friend’s child found browsing your site. She picked up lots of pieces, with the inclusion of what it’s like to have an incredible coaching nature to get many others effortlessly completely grasp a variety of multifaceted topics. You really surpassed our own expected results. Many thanks for churning out the warm and friendly, healthy, informative not to mention fun thoughts on the topic to Kate.
Superb facts, Cheers.
1xbet ставки скачать не долго 1xbet mobile 1xbet скачать 2024
Nicely put. Regards.
play free slots no download no registration reddog casino bonus bitcoin blackjack casino
I am only commenting to let you be aware of what a remarkable experience my cousin’s princess gained checking your web site. She figured out a good number of pieces, with the inclusion of what it is like to have an amazing coaching style to have folks with ease learn specified grueling subject areas. You undoubtedly did more than visitors’ expected results. Thanks for churning out these essential, trusted, explanatory not to mention cool thoughts on that topic to Kate.
I intended to draft you a little bit of word to be able to thank you very much yet again on your pleasant solutions you have shown in this article. This is quite pretty open-handed with people like you giving publicly what exactly a few individuals could have sold as an e-book to help make some cash for themselves, most notably considering that you might have tried it in case you wanted. The inspiring ideas also worked like a easy way to realize that many people have similar interest just like mine to see whole lot more concerning this condition. I am sure there are a lot more fun occasions up front for people who view your blog post.
I simply needed to appreciate you again. I do not know the things I would have made to happen in the absence of those techniques shown by you concerning this area. It absolutely was the frustrating crisis in my circumstances, however , taking a look at the skilled tactic you solved that made me to cry for contentment. I am just happy for this service and even expect you realize what an amazing job you were accomplishing teaching people today all through a web site. I am certain you’ve never come across any of us.
Battling anxiety? Xanax might be the relief you need. Explore Unlock the Benefits of Xanax and see how it can improve your life. Begin your path to a stress-free future now.
You made some first rate points there. I looked on the internet for the problem and located most individuals will associate with together with your website.