Über welche Produkte informiert sich eigentlich die Jugend im Internet? Dieser, für das Jugendmarketing brandheißen Frage, ging unter anderem die aktuelle Studie “internet facts 2008-IV” der AGOF nach. Untersucht wurden 103.803 ungewichtete Fälle von Internet-Nutzern, unter diesen befanden sich auch rund 30.000 Kids und junge Erwachsene im Alter von 14 bis 29 Jahren. Der Ergebnis sollte die arg gebeutelte Musikindustrie etwas Hoffnung schöpfen lassen.
Die gute Nachricht: Die Jugend sucht Musik. 65 Prozent der 14- bis 19-Jährigen informieren sich über Tickets für Konzerte, Kino (oder Theater). Fast ebenso viele (64,7 %) suchen Infos zu Musik-CDs, dicht gefolgt von DVDs und Videos (60 %), Telekommunikationsprodukten (56,4 %) und Schuhen (53,6 %). Der Verdacht liegt mehr als nahe, dass Handys von Jungen, Schuhe allerdings eher von Mädels gesucht werden.
Betrachten wir die 20- bis 29-Jährigen, ändern sich die Vorlieben spürbar. Zwar belegen auch hier die Tickets Platz eins (62,8 %), auf Platz zwei finden sich jedoch Reisen (59,3 %). Auch Bücher sind mit 55,8 Prozent, zusammen mit Musik CDs (57,4 %) und DVDs (53,6 %) in den Top Five vertreten.
Quelle: AGOF e.V. / internet facts 2008-IV
Die Tatsache, dass im Web nach Produktinformationen gesucht wird, bedeutet jedoch nicht, dass genau diese Produkte auch gekauft werden. Wie die AGOF weiter untersuchte, stellt sich das Ranking der im Internet gekauften Produkte etwas anders dar.
Bei den 14- bis 19-Jährigen finden sich auf einmal Bücher in den Top Five, die Telekommunikationsgeräte sind aber verschwunden. Offenbar dient das Internet hier lediglich als Informationsmedium, weniger als Vertriebskanal. Auffällig ist auch, dass in etwa 50 Prozent derjenigen, die Produktinformationen gesucht, diese angeblich auch im Internet erstanden haben.
AGOF e.V. / internet facts 2008-IV
Betrachten wir die Internetkäufe der 20- bis 29-Jährigen finden wir nun Bücher auf Platz eins. Auch die Damenbekleidung rutscht in die Auswahl. Sollte es wirklich so sein, dass das weibliche Geschlecht eher bereit ist, Kleidung ohne Anprobe zu erstehen? Die Reisen sind nicht mehr im Ranking. Denkbar ist, dass ein respektabler Anteil der Reisenden nach der Information über das Internet andere Vertriebswege, wie zum Beispiel das Reisebüro, wählt.
Der Anteil der Käufer gegenüber den Informationssuchern ist in dieser Altersklasse durchweg höher. Die Spitzenreiter Bücher und Tickets bewegen sich nahe an der 40-Prozent-Marke. Dies spricht einerseits für ein höheres Budget, andererseits auch für ein größeres Vertrauen in den Vertriebskanal Internet.
AGOF e.V. / internet facts 2008-IV
prednisone 20mg cost buy prednisone for sale
I wish to express my thanks to this writer for rescuing me from this type of difficulty. After exploring through the online world and obtaining tricks which were not powerful, I was thinking my life was done. Existing minus the answers to the issues you have fixed through this guide is a critical case, as well as the kind which may have negatively damaged my entire career if I hadn’t encountered your blog. Your own skills and kindness in playing with every item was useful. I don’t know what I would’ve done if I had not encountered such a stuff like this. I am able to at this moment relish my future. Thanks a lot so much for this specialized and results-oriented guide. I won’t be reluctant to refer your blog post to anyone who would need recommendations about this area.
medicine for acidic person order epivir generic
I’m just commenting to let you know what a brilliant experience my friend’s girl experienced going through the blog. She discovered a wide variety of pieces, including what it’s like to possess an amazing helping character to let other people with ease understand various tortuous matters. You truly surpassed visitors’ expectations. Many thanks for producing those necessary, safe, edifying and unique guidance on your topic to Ethel.
adult female acne cefdinir drug acne treatment for teens dermatology
Needed to send you the very little remark so as to thank you the moment again relating to the gorgeous principles you’ve featured on this website. This is certainly remarkably open-handed with people like you to provide extensively precisely what numerous people could have advertised as an e book to end up making some bucks on their own, most importantly considering the fact that you might have tried it if you ever wanted. The strategies also acted as the good way to understand that other individuals have similar passion much like mine to find out more and more regarding this problem. I think there are millions of more enjoyable opportunities ahead for individuals that read carefully your blog.
I simply wanted to say thanks all over again. I’m not certain what I would have handled in the absence of the points contributed by you on my problem. This has been the hard concern for me personally, nevertheless understanding your specialised way you managed the issue made me to weep for fulfillment. I am grateful for your help and in addition hope that you really know what a great job your are doing instructing people using your web page. I am sure you haven’t got to know all of us.
acidity tablet name list buy allopurinol 100mg without prescription
Thanks for all of your hard work on this website. Ellie delights in engaging in research and it’s easy to understand why. A number of us notice all concerning the dynamic mode you produce useful guides via this web blog and in addition strongly encourage contribution from other ones about this subject matter then our favorite simple princess is always learning so much. Take advantage of the remaining portion of the year. You have been doing a useful job.
very nice publish, i actually love this website, keep on it
order isotretinoin 40mg generic accutane 20mg ca buy generic accutane over the counter
My husband and i felt so delighted Edward could round up his analysis because of the precious recommendations he got in your web site. It is now and again perplexing to just continually be giving away points which usually some other people might have been trying to sell. And we also do understand we’ve got the writer to thank for that. Most of the explanations you made, the easy website menu, the friendships you can give support to engender – it is everything incredible, and it’s really assisting our son and our family imagine that that concept is cool, and that is extraordinarily pressing. Thank you for all!
I want to get across my affection for your kindness supporting men who must have guidance on in this area of interest. Your special dedication to passing the message along had become extremely advantageous and has always helped employees much like me to achieve their objectives. Your useful information signifies so much to me and far more to my colleagues. Regards; from everyone of us.
purchase amoxil pills amoxicillin us amoxil 1000mg usa
strongest sleeping pills at walgreens buy modafinil 200mg online cheap
I must express some thanks to you for rescuing me from such a setting. Right after browsing through the internet and coming across ways that were not powerful, I was thinking my entire life was well over. Being alive devoid of the approaches to the difficulties you’ve resolved all through the review is a critical case, as well as those that would have adversely damaged my entire career if I had not encountered the website. Your personal competence and kindness in playing with every item was invaluable. I’m not sure what I would’ve done if I had not encountered such a solution like this. I can at this time relish my future. Thanks a lot so much for your specialized and result oriented guide. I won’t be reluctant to propose your web site to any person who requires direction about this issue.
Thank you for every one of your labor on this site. My mother really loves working on investigations and it’s obvious why. Almost all hear all relating to the dynamic ways you offer simple secrets on your web site and even welcome response from other ones on that area of interest plus our favorite child is undoubtedly starting to learn a lot of things. Have fun with the remaining portion of the new year. You are always conducting a powerful job.
buy azithromycin online buy zithromax medication buy zithromax 250mg for sale
purchase gabapentin buy cheap neurontin
I needed to send you the very little word just to say thanks yet again regarding the remarkable strategies you have discussed on this page. This has been so surprisingly open-handed of people like you to grant unreservedly just what many people could have marketed for an electronic book to earn some bucks for themselves, most notably seeing that you might well have tried it if you ever decided. These concepts in addition served like the great way to understand that the rest have similar zeal just like my very own to realize great deal more when considering this issue. I am certain there are some more fun sessions in the future for many who check out your site.
azithromycin 500mg sale purchase azithromycin generic azithromycin 250mg usa
buy lasix 40mg pills buy furosemide online
Needed to write you that very small word just to thank you once again considering the incredible tricks you’ve featured above. It was quite seriously generous of people like you to give unhampered just what numerous people would have supplied for an e book to help make some dough on their own, particularly considering that you could have done it if you wanted. The guidelines additionally served to be the easy way to fully grasp that the rest have the same passion much like my own to figure out a great deal more when considering this condition. I’m certain there are a lot more pleasant times ahead for those who check out your site.
I must show some thanks to this writer for rescuing me from this type of issue. As a result of searching throughout the online world and finding thoughts that were not helpful, I believed my entire life was over. Being alive without the presence of answers to the problems you’ve solved all through your good report is a crucial case, as well as the ones which could have badly affected my career if I had not encountered your blog post. The knowledge and kindness in maneuvering everything was very helpful. I’m not sure what I would’ve done if I had not come across such a stuff like this. It’s possible to now look ahead to my future. Thanks a lot very much for this professional and sensible help. I will not hesitate to endorse your blog post to anyone who desires assistance about this matter.
buy omnacortil 20mg online cheap buy generic omnacortil over the counter buy prednisolone 5mg sale
I happen to be commenting to let you be aware of what a fine discovery my girl found visiting your web site. She picked up lots of issues, most notably what it is like to possess an ideal giving heart to make other people with ease know precisely various impossible issues. You undoubtedly did more than our own expectations. Thanks for presenting such powerful, dependable, educational and even fun tips on your topic to Evelyn.
buy amoxil 500mg without prescription cheap amoxil generic order amoxil 1000mg pill
order doxycycline online cheap buy acticlate pills
order ventolin 2mg online cheap buy cheap albuterol buy albuterol pill
amoxiclav ca buy clavulanate generic
purchase levoxyl sale purchase levothroid generic purchase levoxyl online cheap
freedietlinks.com
이어 주후조는 키가 큰 말을 타고 서산서원에 등장했다.
order levitra 10mg pills buy vardenafil generic
baseballoutsider.com
“게스트…사람들…” Zhang Sheng은 눈살을 찌푸렸습니다. “누구세요?”
zanaflex canada buy generic tizanidine 2mg order tizanidine 2mg online cheap
clomid 100mg oral clomiphene 50mg generic order clomid without prescription
prednisone 40mg uk order deltasone 40mg online buy generic deltasone 20mg
semaglutide 14mg pills how to get rybelsus without a prescription order semaglutide sale
restaurant-lenvol.net
Fang Jifan은 그에게 동정적인 표정을 지으며 은화 몇 냥을 꺼내 Zhu Houzhao에게 건넸습니다.
buy accutane without prescription buy accutane 20mg sale purchase accutane generic
buy semaglutide for sale buy semaglutide online order generic semaglutide
purchase albuterol get asthma pills online albuterol usa
amoxil 250mg usa amoxicillin 250mg oral buy amoxicillin tablets
saungsantoso.com
그들은 훈련을 받았고, 발사 핀을 쏘는 것과 동시에 큰 철구가 내려졌습니다.
I all the time emailed this webpage post page to
all my friends, for the reason that if like to read it next
my contacts will too.
buy augmentin 1000mg generic generic augmentin augmentin 625mg canada
order azithromycin sale azithromycin canada zithromax 500mg for sale
digiapk.com
Liu Jie는 이 사람과 더 친숙할 수 없었고, 자신처럼 Xishan에서 공부하고 있었습니다.
buy levothyroxine generic order synthroid 100mcg buy levothroid generic
order prednisolone 10mg pills buy cheap prednisolone omnacortil 5mg drug