Fremantle Licensing Germany (FLG) plant in Kooperation mit dem Castingportal der UFA, YourChance.de, sowie Fressnapf ein Casting für Tiere. „Nun”, wird so mancher DSDS-Zuschauer sagen, „Das kenn ich!”, aber diesmal handelt es sich wirklich um gefiedertes oder bepelztes Getier. Das gemeinsame Projekt „Mach Dein Tier zum TV-Star” gibt Tierliebhabern die Möglichkeit, ihren Liebling und sein Talent in Deutschlands größtem Tiercasting zu präsentieren. Das talentierteste Tier bekommt eine Gastrolle in der Daily Soap „Gute Zeiten, schlechte Zeiten” sowie einen Eintrag in die zentrale Castingdatenbank der UFA für weitere mögliche Engagements.
Die Castingtour findet vom 26. Juni bis zum 9. Oktober 2010 in 90 Fressnapf-Märkten Deutschlands statt. Ein Team von „Your Chance” castet die Tiere vor Ort, fotografiert und registriert sie auf der Internet-Plattform yourchance.de. Von besonders begabten Tieren werden sofort kurze Videoclips aufgezeichnet. Ist kein Markt in der Nähe, können Tierbesitzer die Videos ihrer Tiere direkt auf der Seite fressnapf-tiercasting.de hochladen. Eine Jury der UFA wird am Ende der Kampagne den Gewinner aus drei Finalisten, die zuvor durch ein Uservoting ermittelt wurden, bestimmen. In einigen Fressnapf-Märkten werden gleichzeitig zum Casting Autogrammstunden mit den GZSZ-Stars und Sternchen stattfinden.
Diana M. Dieckmann, VP Licensing Deutschland & Osteuropa bei Fremantle freut sich: „Das innovative Branded Entertainment-Projekt mit Fressnapf und Your Chance stellt eine phantastische Dreier-Partnerschaft dar, die einen neuen Weg der Zusammenarbeit auf aussergewöhnlich spannendem Niveau vorzeigt.”
Die Castingtour wird crossmedial auf allen Mediaplattformen von Your Chance und Fressnapf durch Webseiten, Newsletter, Social Media, Anzeigen, Plakate, Flyer, Instore Radio, Radiospots, POS Branding, und PR promotet, um die nötige Aufmerksamkeit zu erzielen.
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