Die ehrwürdige fvw hatte geladen und viele sind gefolgt. Mehr als 300 wissenshungrige Touristiker waren ohne zu zögern bereit, für stattliche 350 € netto den vermeintlich neuesten Trends und Wahrheiten im Online-Marketing zu lauschen. Ausgebucht. Des großen Andranges wegen musste die Veranstaltung sogar kurzfristig erweitert werden. Die Liste der geladenen Referenten gab Anlass zur Hoffnung. Hier wird die Schatzkiste des nebulösen Themas Online Marketing von Profis einen Spalt weit geöffnet. Meister, sprich zu uns ..
Die Ehre des ersten Wortbeitrages, quasi der Ouvertüre, wurde Branchenprimus (und Premium-Sponsor der Veranstaltung) Google zuteil. Philipp Schindler, Director Germany, Switzerland & Scandinavia, philosophierte gekonnt über das Internet an sich und die unbestreitbaren Qualitäten von Adword-Kampagnen sowie deren bestmögliche Gestaltung. Fragen nach zukünftigen Trends und Entwicklungen wurden souverän nach bester Börsenmanier erstickt. Schade, aber trotz allem unterhaltend, wenn auch wenig erhellend.
Der nächste Themenblock trug den epochalen Titel “Werbung im Netz – die Königswege”. Vielversprechend.
Diese “Königswege” entpuppten sich als Affiliate Marketing (Zanox) sowie SEO / SEM (Relevant Traffic Deutschland) gefolgt von einer streckenweise erheiternden Best Practice Präsentation der bisweilen fast orientierungslos anmutenden Online-Aktivitäten von Germanwings. Zugegeben, Affiliates, SEO und SEM können Königswege sein. Sie können andererseits jedoch bei falscher oder laienhafter Anwendung schnell zu wirkungslosen Budgetkillern werden. Die Referenten, allesamt zweifellos würdige Vertreter ihrer Zunft, konnten in 20 Minuten Redezeit jedoch kaum auf diese so wichtigen Nuancen eingehen.
Nach dem Essen (lecker!!!) folgte Session 2: “Daten ohne Ende – das bringen Videos, Communities, Landkarten.”
Marc Ruff, CEO von TVTrip.de, präsentierte unterhaltsam die Leistungen seines Unternehmens sowie die dringende Notwendigkeit, bewegte Bilder vor allem in Hotel-Webseiten einzubauen. Aus eigener Erfahrung kann ich nur zustimmen: Recht hat er. Es folgte Stephan Schuldt, Country Manager Deutschland bei Kelkoo mit einer wenig erhellenden Selbstdarstellung seines Unternehmens. Der dritte im Bunde, Andreas Posmeck, Geschäftsführer Giata, gab einen (sehr) kurzen Einblick in die Möglichkeiten des Geotagging. Tolles Thema – wenig Zeit.
Session 3: “Internet-Touristik – die Trends von morgen.” Die Spannung erreicht den Höhepunkt.
Zunächst referierte Dr. Oliver Rengelshausen der Thomas Cook AG, über die e-Commerce Strategien des Veranstalters und der angegliederten Reisebüroketten. Interessant. Nur zum angekündigten Thema “Mulitchannel” gab es leider herzlich wenig zu hören. Es folgte Hannes Jagerhofer mit einer Selbstbeweihräucherung seiner Meta-Suche Checkfelix. Vertane Zeit, die andere Referenten dringend benötigt hätten. Martin Schobert, Bereichsleiter Research & Development der Österreich Werbung und Blogger, versuchte danach den inzwischen leicht ermüdeten Saal von der innovativen Kraft seines Projektes austria.info zu begeistern. Etwas konfus, aber in der Sache spannend.
Sind dies aber wirklich “die Trends von morgen”? Naja …
Ein langer Tag. Voll gepackt mit Fakten und Meinungen. Diese auseinanderzuhalten blieb eher den Gästen mit etwas Vorbildung vergönnt. “Ist Video wirklich ein Zukunftsthema oder will der Typ da vorne nur Aufträge einsammeln?” Fragen wie diese begleiteten mich den ganzen Tag. Ein Großteil der Zuhörer waren Gesandte von kleinen und mittelständischen Unternehmen. Viele befassen sich noch nicht lange mit dem Thema, sind neugierig und lauschen eher still. Die Schreibblöcke meiner Sitznachbarn quollen fast über vor Fragen. Was ist “The long Tail“?. (Ein gerade sehr “hipper” Ausdruck, den aber auch jeder Referent mindestens einmal herauslassen musste.) Was ist UGC? Was sind Social Networks? Was Targeted Ads? Unique Content? Es wurden mehr Fragen aufgeworfen als beantwortet.
War es deshalb eine schlechte Veranstaltung? Nein, ganz sicher nicht. Kongresse wie dieser schärfen die Sinne für ein Thema, dem vor allem die kleineren Unternehmen der Touristik noch skeptisch und etwas zurückhaltend gegenüberstehen. Fragende Blicke und volle Schreibblöcke machen im ersten Augenblick ratlos, aber schon bald entfesselt sich Engagement, Neugierde und Tatendrang. Die Touristik muss sich des Themas annehmen. Andere Branchen sind im Online-Marketing weit voraus.
Obwohl der eine oder andere Referent nicht zu überzeugen wusste und viele Fragen offen blieben: Das Ziel wurde dennoch voll erreicht. Die Touristiker wurden einmal mehr für ein überlebenswichtiges Thema sensibilisiert. Steter Tropfen höhlt den Stein.
I抦 impressed, I need to say. Actually rarely do I encounter a weblog that抯 both educative and entertaining, and let me let you know, you’ve got hit the nail on the head. Your thought is outstanding; the difficulty is one thing that not enough persons are speaking intelligently about. I’m very glad that I stumbled across this in my seek for one thing referring to this.
free online poker games real money slot machines levothyroxine for sale
where to buy methylprednisolone without a prescription triamcinolone 10mg sale buy triamcinolone tablets
The next time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I mean, I do know it was my option to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about one thing that you would fix if you happen to werent too busy searching for attention.
When I originally commented I clicked the -Notify me when new feedback are added- checkbox and now every time a comment is added I get 4 emails with the identical comment. Is there any approach you’ll be able to remove me from that service? Thanks!
I found your weblog site on google and examine a few of your early posts. Continue to keep up the superb operate. I simply further up your RSS feed to my MSN Information Reader. In search of forward to reading more from you afterward!?
motrin 4 united states
oral serophene purchase imdur online cheap buy imuran
I wanted to put you this little bit of word to be able to thank you so much again for all the extraordinary tactics you’ve shown in this article. This has been unbelievably open-handed of people like you to allow extensively what most of us might have offered as an e-book in making some profit for themselves, most importantly considering that you might well have tried it if you ever wanted. The tactics in addition worked as the great way to know that someone else have a similar dream similar to my very own to find out lots more pertaining to this matter. I’m certain there are some more pleasurable occasions ahead for individuals who view your blog post.
After research a few of the weblog posts on your web site now, and I actually like your manner of blogging. I bookmarked it to my bookmark website checklist and will be checking again soon. Pls check out my site as nicely and let me know what you think.
buy toradol pills online
buy aceon 8mg sale buy coversyl medication allegra 120mg canada
You should participate in a contest for the most effective blogs on the web. I will suggest this web site!
order vardenafil 10mg pill digoxin 250mg tablet tizanidine 2mg cost
Nice post. I be taught something more challenging on different blogs everyday. It should always be stimulating to learn content from other writers and practice just a little something from their store. I抎 desire to use some with the content material on my blog whether or not you don抰 mind. Natually I抣l provide you with a hyperlink on your web blog. Thanks for sharing.
cost of flomax 120
That is the appropriate weblog for anybody who wants to find out about this topic. You notice so much its virtually onerous to argue with you (not that I truly would want匟aHa). You undoubtedly put a new spin on a subject thats been written about for years. Nice stuff, simply great!
I discovered your blog site on google and check just a few of your early posts. Continue to maintain up the excellent operate. I just extra up your RSS feed to my MSN Information Reader. Seeking ahead to studying extra from you afterward!?
You make me happy.
order dilantin 100mg generic phenytoin online order oxybutynin 5mg over the counter
A powerful share, I just given this onto a colleague who was doing just a little analysis on this. And he in actual fact bought me breakfast as a result of I discovered it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to debate this, I feel strongly about it and love studying extra on this topic. If potential, as you grow to be expertise, would you thoughts updating your weblog with extra particulars? It’s extremely useful for me. Big thumb up for this blog submit!
kına kıyafeti hakkında detaylı bilgi, Bursanın en kaliteli ve uygun fiyatlı kına kıyafetleri, bindallıları, kaftanları ve daha birçok modelleri için hemen websitemizi ziyaret edin.
priligy buy online paypal
claritin usa dapoxetine 60mg pill order dapoxetine 60mg online
There are some attention-grabbing cut-off dates in this article however I don抰 know if I see all of them center to heart. There’s some validity however I’ll take maintain opinion until I look into it further. Good article , thanks and we would like extra! Added to FeedBurner as effectively
Yusuf Tekin hakkında detaylı bilgi ve en güncel öğretmen, milli eğitim bakanlığı, memur, okul, eğitim haberleri için hemen websitemizi ziyaret edin.
generic albendazole online
Can I just say what a aid to search out somebody who actually knows what theyre speaking about on the internet. You positively know learn how to carry a problem to mild and make it important. Extra folks need to read this and perceive this side of the story. I cant believe youre no more common since you definitely have the gift.
purchase baclofen where can i buy endep buy toradol tablets
I was more than happy to seek out this internet-site.I wished to thanks to your time for this glorious read!! I undoubtedly enjoying each little bit of it and I’ve you bookmarked to take a look at new stuff you blog post.
Needed to put you this very little remark to be able to say thank you over again with the splendid secrets you’ve contributed at this time. This is really open-handed with you to allow publicly exactly what most of us could have offered for sale for an ebook in making some bucks for themselves, particularly considering the fact that you might well have tried it if you desired. These smart ideas as well worked to be the great way to understand that other individuals have a similar eagerness like my very own to know the truth somewhat more with regard to this condition. I think there are millions of more pleasurable periods ahead for those who go through your blog post.
This actually answered my problem, thanks!
buy amaryl medication order arcoxia 120mg pills arcoxia 60mg tablet
buy baclofen online cheap buy generic amitriptyline ketorolac sale
I抦 impressed, I need to say. Actually hardly ever do I encounter a weblog that抯 each educative and entertaining, and let me tell you, you’ve gotten hit the nail on the head. Your concept is outstanding; the issue is one thing that not sufficient persons are talking intelligently about. I am very happy that I stumbled across this in my seek for one thing regarding this.
For hotteszt news youu have to visot world wie web annd on world-wide-web I found tis website
as a mosdt excellent webb pawge forr most recent updates.
toradol 150 mg
I抦 impressed, I have to say. Really rarely do I encounter a weblog that抯 both educative and entertaining, and let me let you know, you’ve gotten hit the nail on the head. Your concept is excellent; the problem is one thing that not sufficient people are speaking intelligently about. I am very pleased that I stumbled throughout this in my search for one thing referring to this.
Oh my goodness! a tremendous article dude. Thank you However I am experiencing subject with ur rss . Don抰 know why Unable to subscribe to it. Is there anyone getting identical rss drawback? Anyone who knows kindly respond. Thnkx
order fosamax 70mg without prescription buy fosamax no prescription order nitrofurantoin 100mg online cheap
I was more than happy to search out this web-site.I wanted to thanks on your time for this wonderful learn!! I definitely having fun with every little bit of it and I’ve you bookmarked to check out new stuff you blog post.
cheapest 40 mg doxycycline
I found your blog website on google and test just a few of your early posts. Proceed to keep up the excellent operate. I simply further up your RSS feed to my MSN Information Reader. In search of ahead to reading extra from you later on!?
Would you be fascinated about exchanging links?
generic inderal 20mg ibuprofen 400mg without prescription clopidogrel tablet
buy accutane online fast delivery
canadian valtrex otc
I discovered your blog site on google and test a number of of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. In search of ahead to studying extra from you later on!?
albuterol 108 mcg
very good post, i definitely love this web site, carry on it