Jetzt ist es offiziell. Das Maß der deutschen TV-Werbewirtschaft, die Messlatte aller Quotenhechler, das Non plus ultra des Jugendmarketings: Die sagenumwobene “Zielgruppe der 14- bis 49-Jährigen”, sie ist frei erfunden. In einem bemerkenswerten DWDL-Beitrag berichtet TV-Methusalem Helmut Thoma freizügig in seiner bekannt selbstlosen Art über seine Beweggründe, sich diese Definition schlicht aus den Fingern gesogen zu haben.
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