Das Fernsehen ist schon ein ganz feines Medium. Zumindest für Werbetreibende. Der potentielle Kunde sitzt gebannt vor der Mattscheibe und lässt sich berieseln. Vielleicht noch eine Tüte Chips oder eine Flasche Bier lenken ihn vom wohldosierten Werbekonsum ab. Ein Traum. Ganz anders das Internet. Drei Stunden regungsloses Starren auf Facebook, Twitter oder Xing würden sich ganz schön hinziehen. Hier ist Aktion gefragt. Interaktion. Ein Alptraum für Werber.
Denn wer sich auf etwas konzentriert, der ist blind für alles andere. Auch für Werbung. Diese eher schlichte Weißheit hat sogar einen schönen englischen Namen. Sie heißt einprägsam Inattentional Blindness. Besonders im Social Web gibt es viel zu tun. Hier wird kommentiert, getwittert und gegruschelt. Pausenlos. Es wundert also wenig, dass Klickraten auf Banner oder Text-Ads besonders auf diesen Plattformen geradezu unterirdisch schlecht ausfallen.
Doch es kommt noch schlimmer. Vermeintlich innovative Online-Werbeformen wie Skyscraper, Flash Layer, Rectangles oder Super Banner sorgen im Social Web für pure Entrüstung. Sie stören. In der Youngcom Jugendstudie 2008 benannten nahezu 70 Prozent der befragten Jugendlichen Internetbanner als nervigste Werbeform. Auf Platz 2: Werbemails (67.6 %). Hier droht werbetreibenden Unternehmen massiver Imageverlust. Immerhin 42 Prozent der Kids verweigern laut eigener Aussage den Kauf, wenn sie Werbung zu sehr nervt. T-Online sollte vorsichtig sein.
Wenn eine Werbung nicht nerven und zudem die Inattentional Blindness überwinden soll, muss sie zwingend kontextbezogen sein. Auch hier zeigt Branchenprimus Google mit seinem kostenlosen Mail-System G-Mail, wie es funktionieren könnte. Schreiben sie ihrer Liebsten per G-Mail über ihre Probleme mit Ungeziefer, blendet Google daneben die Werbung ihres lokalen Kammerjägers ein. Datenschutzseitig etwas gewöhnungsbedürftig, aber genau so geht´s.
Doch die Werbevermarkter reagieren nicht. Kontextbezogene Werbemöglichkeiten sucht man auf Schüler- oder StudiVZ, Xing und Clipfish vergebens. Meist finden sich vereinzelt eingeblendete Google-Anzeigen (Placement Targeting), z.B. bei mySpace. Das war´s. Sehr dürftig.
Auch die noch immer praktizierte Berechnungsgrundlage nach Einblendungen (TKP) ist völlig antiquiert. Seit Adwords ist kaum einem Werbetreibenden mehr zu vermitteln, warum Online-Werbung nicht erfolgsorientiert honoriert werden kann. Und das zu Recht. Selbstbewusste Anbieter setzen schon jetzt auf Cost-per-Click (CPC) oder Cost-per-Order (CPO) Modelle, vor allem bekannt aus dem Affiliate-Marketing.
Ein Unternehmen muss dorthin, wo seine Kunden sind. Und diese sind im Jugendmarketing in Social Networks aktiv. Doch solange unsere Online-Vermarkter keinerlei Zugang zu diesen Kunden eröffnen, bleiben Plattformen wie SchülerVZ & Co. trotz Hunderttausenden von Besuchern für Werbetreibende uninteressant. Selbst die so innovative Online-Branche schafft es nicht, über ihren Schatten zu springen und hält verbissen, ja fast schon verängstigt an veralteten Akquise- und Verrechnungsmodellen fest.
Altersstarrsinn im Internet-Zeitalter …
Spot on with this write-up, I really suppose this website needs rather more consideration. I抣l probably be again to learn much more, thanks for that info.
I’m usually to running a blog and i actually respect your content. The article has actually peaks my interest. I am going to bookmark your web site and preserve checking for brand spanking new information.
It’s best to participate in a contest for top-of-the-line blogs on the web. I’ll recommend this web site!
I in addition to my pals happened to be reading the best advice located on your web page and then unexpectedly came up with an awful suspicion I never expressed respect to the web site owner for those tips. All of the boys are already warmed to learn all of them and have in reality been tapping into them. Thank you for really being simply accommodating and also for picking certain high-quality useful guides most people are really eager to understand about. My very own sincere apologies for not saying thanks to earlier.
best online casino real money buy furosemide pills buy furosemide cheap
This is the proper weblog for anybody who wants to find out about this topic. You realize so much its almost laborious to argue with you (not that I actually would need匟aHa). You positively put a brand new spin on a topic thats been written about for years. Nice stuff, just great!
I抎 need to examine with you here. Which is not something I normally do! I get pleasure from studying a submit that can make people think. Additionally, thanks for allowing me to remark!
very nice post, i actually love this website, keep on it
buy generic pantoprazole online lisinopril 2.5mg over the counter buy generic phenazopyridine online
real casino games order doxycycline ventolin oral
I抦 impressed, I have to say. Really rarely do I encounter a blog that抯 each educative and entertaining, and let me tell you, you could have hit the nail on the head. Your concept is excellent; the issue is something that not enough persons are speaking intelligently about. I am very comfortable that I stumbled throughout this in my seek for one thing referring to this.
Would you be concerned with exchanging links?
A powerful share, I simply given this onto a colleague who was doing a little analysis on this. And he in actual fact purchased me breakfast because I discovered it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to debate this, I really feel strongly about it and love reading extra on this topic. If possible, as you develop into experience, would you thoughts updating your blog with more particulars? It is extremely helpful for me. Big thumb up for this blog post!
legitimate online slots for money play casino online ivermectin 12 mg over counter
Spot on with this write-up, I really suppose this website needs much more consideration. I抣l probably be again to learn far more, thanks for that info.
The next time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I do know it was my option to learn, but I actually thought youd have one thing interesting to say. All I hear is a bunch of whining about something that you might fix in the event you werent too busy in search of attention.
brand amantadine 100mg avlosulfon online order buy avlosulfon medication
I discovered your weblog web site on google and check a number of of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Searching for ahead to studying more from you in a while!?
slot online buy levothyroxine generic synthroid us
I not to mention my pals were actually studying the good hints from your web blog and then before long got a horrible feeling I had not thanked the site owner for those tips. These men came as a consequence thrilled to read them and have certainly been tapping into those things. Many thanks for actually being so accommodating and also for considering varieties of quality tips most people are really desirous to know about. My personal sincere regret for not expressing appreciation to you sooner.
Oh my goodness! an amazing article dude. Thanks Nonetheless I’m experiencing issue with ur rss . Don抰 know why Unable to subscribe to it. Is there anybody getting equivalent rss problem? Anybody who is aware of kindly respond. Thnkx
After study just a few of the weblog posts in your website now, and I actually like your means of blogging. I bookmarked it to my bookmark web site record and might be checking back soon. Pls check out my site as effectively and let me know what you think.
clomid for sale online buy imdur 20mg pill order imuran 50mg sale
medrol price methylprednisolone without prescription aristocort 4mg uk
Good post. I be taught something tougher on completely different blogs everyday. It is going to at all times be stimulating to learn content from other writers and follow a little something from their store. I抎 prefer to use some with the content on my blog whether you don抰 mind. Natually I抣l offer you a link in your internet blog. Thanks for sharing.
I found your weblog web site on google and verify just a few of your early posts. Continue to maintain up the excellent operate. I just extra up your RSS feed to my MSN News Reader. Searching for ahead to reading more from you in a while!?
Heey there, I think your website might be havikng browser copatibility issues.
Whenn I llook att your log siite in Firefox, itt looks fine bbut
when opening iin Inteernet Explorer, it hhas soe overlapping.
I jjust wanted to give youu a qjick heads up! Other thgen that,
awesome blog!
It’s gresat that you arre getting idwas fro this pieece oof writin as well aas frrom oour
argumet made aat this place.
buy levitra 20mg online cheap order levitra 20mg sale tizanidine pills
I found your blog web site on google and examine a couple of of your early posts. Continue to maintain up the very good operate. I simply extra up your RSS feed to my MSN Information Reader. Searching for ahead to reading extra from you later on!?
This really answered my problem, thank you!
purchase aceon pills allegra canada allegra uk
After study a number of of the weblog posts on your website now, and I truly like your approach of blogging. I bookmarked it to my bookmark website checklist and can be checking again soon. Pls try my website as well and let me know what you think.
phenytoin 100 mg uk oral oxytrol oxytrol generic
I used to be very pleased to search out this net-site.I wanted to thanks for your time for this glorious learn!! I undoubtedly enjoying every little little bit of it and I’ve you bookmarked to check out new stuff you weblog post.
Thanks a lot for giving everyone an extremely memorable opportunity to read in detail from this site. It is usually very sweet and jam-packed with a lot of fun for me personally and my office fellow workers to search your site nearly 3 times every week to read the latest items you will have. And indeed, I am also always astounded concerning the powerful inspiring ideas you serve. Certain two ideas on this page are without a doubt the most effective we’ve ever had.
you’ve an excellent weblog right here! would you like to make some invite posts on my blog?
buy baclofen online cheap buy generic toradol where can i buy toradol
order generic claritin 10mg buy dapoxetine 90mg online buy priligy 30mg online cheap
An fascinating discussion is price comment. I think that it is best to write more on this subject, it won’t be a taboo topic however generally individuals are not enough to talk on such topics. To the next. Cheers
baclofen 10mg for sale order amitriptyline 50mg pills where can i buy toradol
Aw, this was a very nice post. In idea I would like to put in writing like this additionally ?taking time and precise effort to make an excellent article?but what can I say?I procrastinate alot and by no means seem to get something done.
The subsequent time I read a blog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my choice to read, however I really thought youd have one thing interesting to say. All I hear is a bunch of whining about something that you possibly can fix in the event you werent too busy looking for attention.
purchase alendronate for sale order nitrofurantoin online cheap buy generic nitrofurantoin 100 mg
I’m often to running a blog and i really recognize your content. The article has actually peaks my interest. I’m going to bookmark your web site and preserve checking for brand new information.
I抎 should verify with you here. Which isn’t one thing I usually do! I take pleasure in studying a put up that may make individuals think. Also, thanks for permitting me to comment!
I was very happy to seek out this web-site.I wanted to thanks in your time for this excellent learn!! I positively having fun with each little bit of it and I have you bookmarked to take a look at new stuff you blog post.
I wanted to write you one little bit of note to be able to thank you the moment again for your great methods you have documented here. It’s simply incredibly generous with people like you to give openly exactly what many people would’ve offered for sale for an electronic book to generate some cash for their own end, most notably considering that you could have done it if you considered necessary. These tips also served to be the fantastic way to realize that other individuals have the same zeal similar to my own to know lots more regarding this issue. I am certain there are some more pleasant sessions ahead for people who read carefully your site.
You need to participate in a contest for probably the greatest blogs on the web. I will advocate this web site!
buy propranolol no prescription buy ibuprofen tablets buy clopidogrel 150mg pills