Es scheint pure Verzweiflung zu sein. Das peinliche Buhlen der ARD um das junge Publikum nimmt kein Ende. Nach Pochers wöchentlicher Selbstdemontage und dem Quoten-Waterloo des Bruce Darnell wurde jetzt Sarah Kuttner ins Rennen geschickt, die Gunst der Jugend zu erlangen. Doch auch dieser Versuch floppte. Gerade einmal 190.000 junge Menschen wollten das Debut von “Kuttners Kleinanzeigen” sehen, was einem Marktanteilchen von 3.4 Prozent entspricht. Kress spricht von “komplettem Schiffbruch“.
Somit ist es der ARD gelungen, den ohnehin schon bescheidenen Marktanteil von Bruce Darnells Stylingshow (5.9 Prozent) fast zu halbieren. Bedenkt man dabei die sehr breite Spannweite der werberelevanten Zielgruppe der 14- bis 49-jährigen Zuschauer wird klar, dass die wirkliche Jugend, die unter 20-jährigen, wohl komplett abwesend war.
So richtig scheinen die Programmacher wohl selbst nicht an den Erfolg Kuttners geglaubt haben. Warum sonst wurden nur drei Folgen produziert? Warum sonst der “jugendfreundliche” Sendeplatz um 23.30 Uhr? Erfolg kann ja bekanntlich erzwungen werden - Misserfolg anscheinend auch.
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